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Federation of the Swiss Watch Industry FH 2017 1THE SWISS AND WORLDWATCHMAKING INDUSTRIES IN 2016SWISS WATCH INDUSTRYSWISS WATCH EXPORTSMAIN MARKETSThe environment confronting the Swiss watch industry remained diff cult throughout the year 2016. Swiss watch industry exports fell for the second year in succession. Their value stood at 19.4 billion francs, 9.9% lower than in 2015. With this result, the industry has returned to its 2011 level and seen an end to the growth of 15% achieved between 2011 and 2014. Value in millions of CHF-9.9.4 billion francs-25.1%-9.1%-3.3%-3.3% 3.7%1,0001,5002,0002,5003,000 3.7001,000Hong KongUSAChinaJapanUnited Kingdom Federation of the Swiss Watch Industry FH 2017 2SWISS EXPORTS OF WATCHESSwiss watch manufacturers exported wristwatches worth the equivalent of 18.3 billion francs corres-ponding to the consignment of 25.4 million time-pieces (-9.8%). Mechanical and electronic watches were equally affected.25.4 million units -9.8.3 billion francs -9.8%WRISTWATCHESTYPES OF WATCHES Mechanical watches Electronic watches-5%0% 5% 10%-15%-10%-9.8%-9.8 1420152016Change in the moving averageSWISS WATCH INDUSTRYExport pricesAll the values stated in the watch industry statistics and hence in this document are export prices and not the sale price to the f nal consumer (retail price). Federation of the Swiss Watch Industry FH 2017 3WATCHES BY PRICE RANGE Units Value Watches by price rangeRepresenting two-thirds of export sales, watches priced at over 3,000 francs (export price) accounted for some 80% of the annual decline, with -11.6% in value. The 500 to 3,000 francs segment (-3.9%) showed a reduction that was three times less subs-tantial. In units terms, watches costing less than 200 francs set the tone (-11.3%), with 2.1 million fewer timepieces sold than in 2015.Trend of the different materialsAlmost three-quarters of the decline were attribu-table to watches in precious metal (-18.5%). Steel timepieces were less affected because their value was down by just 3.3%. On the other hand, in terms of units, steel products (-7 .8%) contributed to a substantial overall reduction. The Other materials (-9.5%) and Other metals (-17 .2%) categories also penalised the result.2)T%54%6%3A% Precious metals Steel Bimetallic Other metals Other materialsUnitsValueWATCHES BY MATERIALSSWISS WATCH INDUSTRY0% 5%-11.3%-8.6%-3.6%-8.6%-9.8%-10.1%-9.5%-3.9%-11.6%-9.8%-15%-10%-5% 3,000 CHFTotal Federation of the Swiss Watch Industry FH 2017 4SWISS WATCH INDUSTRYMain marketsAsia, strongly inf uenced by the trend in Hong Kong, reported the biggest contraction in 2016 (-11.4%) and accounted for more than half the decline. Europe and America posted identical downturns with -8.6%. Hong Kong played a very important role in terms of the global result. After two years of heavy decline (-25.1% in 2016), the value of this market has fallen by half in four years. China, on the other hand, recovered strongly thanks to a positive second half ( 9.1%). It ended the year at -3.3% against 2015. On its side, the situation in Japan deteriorated after a good f rst half to f nish up at a similar f gure of -3.3%. Singapore (-10.4%) was in line with the glo-bal average while South Korea ( 3.7%) was one of the few countries to progress. The Middle Eastern markets were affected by declining oil revenues and weakened in the second half of the year. In Europe, only the United Kingdom ( 3.7%), bene-f ting from the weaker pound sterling, stood out as an exception in the context of a clearly negative trend. Italy and Germany remained close to the glo-bal average. France (-19.6%) was particularly hard hit by the decline of tourism and a general senti-ment of insecurity. Exports of watches to Spain (-9.9%) did not benef t from the inf ux of tourists. The trend in the United States (-9.1%) did not stand out in 2016 and remained in line with the global average.-8.6%-8.6%-1.8%-3.3%-11.4% Federation of the Swiss Watch Industry FH 2017 5WORLD WATCH INDUSTRYWORLD WATCH INDUSTRYWorld watch exportsThe f gures quoted here illustrate watch exports and imports by the main countries concerned. They do not represent data for world watch production. While this may be estimated at around 1.2 billion timepieces, the export and import f gures are in fact higher because a product may be re-exported and therefore stated twice. However, this data does clearly ref ect the forces involved and highlights the global trends of the industry.The principal exporting countries of horological products, which include both watches and com-ponents, experienced varying fortunes in 2016. Switzerland retained its f rst place by value with the equivalent of 19.1 billion dollars. That result was 9.9% lower in local currency terms (excluding exchange rate effects) than in 2015.Hong Kong was confronted with the same challen-ging situation for its watch industry exports and MAIN EXPORTING COUNTRIES Value in billions of USDValues and variationsResults of watch industry exports and imports at global level are expressed here in dollars to facilitate comparison between the main players. On the other hand, the variation rates are calculated using data stated in local curren-cies in order to eliminate foreign exchange effects.re-exports. Their value was 11.0% lower in the local currency at 8.8 billion dollars. Exported products went to China, Switzerland and the United States with practically identical market shares. Japan, Macao and Germany were other major destinations.Chinese watch industry exports continued to grow for the second year in succession. They were 3.3% higher in the local currency with a value equiva-lent to 5.6 billion dollars. Nearly half of all these exports transited through Hong Kong. The rest was sent directly to the United States, Japan and the European markets.Among the other exporting countries, France saw a 5.4% fall in local currency terms at 2.7 billion dol-lars. Germany suffered the biggest decline (-16.1%) with a value of 2.0 billion dollars.-9.9152025-11.0% 3.3%-5.4%-16.1SwitzerlandHong KongChinaFranceGermanyDirect exports Federation of the Swiss Watch Industry FH 2017 6WORLD WATCH INDUSTRYMillions of unitsVariationChina 652.0 -4.5%Hong Kong 241.0 -12.9%Switzerland 25.4 -9.8%Germany 17.5 -20.5%USA 10.4 9.2%MAIN WRISTWATCH EXPORTING COUNTRIESWorld wristwatch exportsIn units terms, China remained by far the lar-gest exporter in 2016. It exported 652.0 million wristwatches, 4.5% fewer than in 2015. Their ave-rage price remained stable at 4 dollars. Precious metal watches reported substantial growth while other timepieces were on the decline with a severe impact on the overall result.Hong Kong suffered a substantial further fall of its watch exports. In all, 241.1 million timepieces left the Special Administrative Region last year, i.e. 12.9% fewer than in 2015. As their value followed a comparable trend the average price was held at 24 dollars.As usual, Switzerland ranked third with 25.4 million watches exported. This result was 9.8% lower than in 2015. The average export price also fell from 748 to 708 dollars.AVERAGE PRICE OF EXPORTED WATCHES Export price in USD2495102708Hong KongGermanyUSASwitzerland4240100200300400500600700800ChinaHong Kong Federation of the Swiss Watch Industry FH 2017 7WORLD WATCH INDUSTRYMAIN IMPORTING COUNTRIES Value in billions of USDWorld watch industry importsWatch industry imports declined on all the main markets in 2016. Activity in Hong Kong was subs-tantially lower with a fall of 12.8% (excluding foreign exchange effects). Its imports, three-quarters of which consisted of watches, stood at 8.3 billion dollars. This trend explains the decline in exports of goods in transit.The United States suffered a comparable reduction of imports (-11.8 % at 5.0 billion dollars), ref ecting the challenging situation experienced by this mar-ket in terms of sales in 2016.Switzerland reduced its procurement from other countries signif cantly with a 4.4% decline in the total value of its watch imports. It took a substantial share of the global traff c with 3.9 billion dollars.Among the main markets China reported the most moderate downturn (-1.6% in local currency), while Japan saw a big reduction of its watch imports (-13.6%).-12.8%-11.8% 4 4F810 4.4%-1.6%-13.6Hong KongUSASwitzerlandChinaJapan

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