2019年Amazon如何使人人皆为创新者-大型技术如何做到文化驱动创新.pdf

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1、 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkAmazon 的创新文化20 September 2019 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkAmazon 广泛的服务设备内容服务产品 2019,Amazon Web Services,Inc.or its Affiliates.A

2、ll rights reserved.Amazon Confidential and Trademark1994m创立1995mA1998m增加了 CDs&DVDs2006mAmazon Web Services2007mKindle/Prime2011m视频2012m杂货2014mAlexa/Echo 音箱2015m线下书店2017mAmazon Gohttp:/phx.corporate- 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark

3、2018,Amazon Web Services,Inc.or its affiliates.All rights reserved.2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkJeff Bezos创始人及首席执行官A,Inc.“”创新有多种形式和多种尺度。最激进的创新和最具变革性的方式莫过于赋予他人发挥创造力的能力 让每个人追逐他的梦想 2019,Amazon Web Services,Inc.or its Affiliates.All

4、rights reserved.Amazon Confidential and Trademark1997 年致股东的信 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark真正的客户至上“客户总是漂亮的、不满意的”拥抱外部的趋势“如果你和他们对抗，你可能是在和未来战斗。拥抱他们，你就搭上了顺风.”抵制代理“卓越的客户体验始于内心、直觉、好奇心、玩乐、勇气和品味”高速决策在可能的情况下使用轻量级流程用70%的数据做出大多数决定不同意和承诺尽早识别偏

5、差Day 1 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark我们的使命我们希望成为世界上最以客户为中心的企业 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkAmazon的创新文化客户至上“每一个流程都要从客户那里发起，然后向后开始工作.”长期思考“眼光要执着，但细节上要灵活.”如果你想要创新

6、，你必须接受失败“我们愿意走进一些黑暗的小巷，偶尔我们会发现一些真正有用的东西.”你必须接受长时间内被误解“我们要适应被误解的感觉.”2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and TrademarkAmazon 的增长飞轮价值选择便捷 2019,Amazon Web Services,Inc.or its Affiliates.All rights reserved.Amazon Confidential and Trademark增长飞轮的故事 Amazon