卓越的客户互动：克利夫兰管弦乐团如何重新定义忠诚度 [LRN1332].pdf

1、Exceptional Customer EngagementRedefining Loyalty with The Cleveland OrchestraSpeakersCopyright 2025,Oracle and/or its affiliates Emily RudinVP,Loyalty Product Strategy&Growth,OracleJohn ODellPatron Advancement Officer,The Cleveland Orchestra 2“70%of consumers with a high emotional engagement spend

2、up to twice as much with those brands.”Capgemini3Copyright 2025,Oracle and/or its affiliates Loyalty is the future driver of brand&revenue Copyright 2025,Oracle and/or its affiliates 4Endless data collection opportunitiesDifferentiated customer experiencesEngagement-based,rewards beyond discounts,ex

3、panded benefits&member recognitionConnected to every brand interaction,across the customer journeyEmotionally loyal relationshipsTransactionalMargin erodingStandardizedLimited data collectionTODAYTOMORROW5Copyright 2025,Oracle and/or its affiliates UNKNOWNPROFILEDPROFITABLEADVOCATEKNOWNDatato unders

4、tand your customer,to maximize interactions,evolve relationships and grow satisfaction.The right technology unlocks personalization and segmentation at scale to deliver those experiences.enables relevancy6Copyright 2025,Oracle and/or its affiliates Ultimate personalization meansmembers are choosingA

5、shleySocially-Conscious,Marketing ManagerRonaldGrandad of 2 boys,Small Business OwnerKirkGamer,Software EngineerLoyalty enrollmentComplete member profileDownload appTake seasonal trends pollTry new product categoryDigital scavenger huntComplete weekly login streakAdd to wishlistWatch brand videoTake

6、 experience surveyRefer-a-friendAttend an eventCheck out partner offersReview a productSubmit social codeSet up subscriptionBirthday rewardDonate points to local charityRedeem for%off discountFree shippingUnlock first time activity badgeEarly access to new productsExclusive partner offersVIP event e