畅所欲言！强大的个人品牌为何对医疗保健营销人员至关重要.pdf

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1、SPEAK UP!Why a Strong Personal Brand Matters for Healthcare MarketersAbout meAVP,national communication at Providence a 7-state system with 51 hospitals and 120,000 employeesLive in Portland;I enjoy bicycling,reading and travelOregon DuckFirst,lets address the elephant in the room People are brands?

2、Whatever Alternatives to brandReputationRenownStanding Prominence Esteem Regard“Your brand is what other people say about you when youre not in the room.”-Jeff BezosWhat I know for sure:1.Nobody cares about your career more than you do2.Nobody will manage your career better than you canIts never a b

3、ad thing to be known by MORE people for something GOOD.“The more work you make in the world,the more likely someone will ask you to do some new thing,some bigger thing,or at least some interesting thing.”3 benefits of building a strong personal brand1.Youll get more opportunities to do fun and inter

4、esting things2.Youll position yourself for future career growth3.Youll meet people who can help you and vice versaBuilding your brand at work“Its better to say yes than no.Unless saying yes will hurt you or someone else,say yes.They wont always ask again.”3 brand categories1.Positive2.Unknown3.Negat

5、ive3 actions to take1.Be self aware2.Create your own opportunities3.Share reasons for saying noBe self-aware Be on the lookout for opportunities that will push your boundaries If you said no to something,ask yourself why Set goals for opportunities to pursueCreate opportunities Is there something th

6、at needs to be done at work that nobody else is doing?Identify the issue,take it to your manager and if they agree its valuable,offer to lead the effortShare reasons for saying no If you absolutely cant take on an opportunity for a good reason,explain why.You might find that your boss figures out a