把握患者与提供者关系的七个“C”.pdf

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1、Navigating the Seven Cs of the Patient+Provider RelationshipBob WaddellCo-FounderMD MatchUMatt McCahillRegional Director of Digital MarketingCommonSpirit Health Central Regionmatthew.mccahillcommonspirit.orgA Data-Driven Approach to Improving Patient-Provider ConnectionsWhere trust,communication,and

2、 outcomes improve before the first appointment even happens.Imagine a world where patients find the right provider on the first try.Todays AgendaBackgroundUnderstanding the opportunitySeven CsExploring the frameworkData InsightsReviewing compelling findingsIndustry TrendsExamining supporting researc

3、hAction PlanImplementing strategies for your organizationAcademic Medical CenterAcute Care HospitalsClinic LocationsCritical Access HospitalsFree-standing Behavioral Health FacilitiesCenter for the Developmentally Disabled Home Health Agency(1)(28)(200)(18)(2)(1)(1)Problem:Traditional provider direc

4、tories dont allow consumers to personalize their search experienceLocationInsuranceAvailabilitySpecialtyQualityReviewsEducationExperienceLanguageBasic,Objective Data About ProvidersVery Little or No Data About ConsumersSolution:CHI Health helps patients curate a list of compatible providers in secon

5、dsHow It Works:Personalize the provider shopping experienceCONSUMERdataFiltersBEST PATIENT+PROVIDER MATCHESPROVIDERdataPriorities Communication StyleLearning StylePreferencesSensibilitiesPersonalityNeedsConsumer takes MD MatchUp Quiz on health network website or appProvider completes MD MatchUp Ques

6、tionnaire emailed directly to inboxThe CampaignOOHPaid Social-GIFDigital Display5,377Over a 22-month period11,160Unique ConsumersATTRACTION12,361Completed QuizzesENGAGEMENTNew to Provider PatientsACQUISITION+RETENTIONConsumers-PatientsCONVERSION RATE40,251Total VisitsVOLUME10.1Revenue RealizedRECEIV