将营销人员的认知从“让我的幻灯片更漂亮”提升到战略业务合作伙伴.pdf

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1、Elevating Marketings Perception from Make My Slides Prettier to Strategic Business Partner A M A N D A L O M A SLEARNING OBJECTIVESElevate Your Role:Transition from a tactical role to a strategic partner by aligning your marketing initiatives with overarching business goals.Measure What Matters:Iden

2、tify key performance indicators(KPIs)that truly reflect your impact on revenue,lead generation,and brand awareness.Build Strong Collaborations:Foster effective partnerships with sales,product,and executive teams to drive business growth.Craft Compelling Narratives:Develop persuasive stories that res

3、onate with your audience and demonstrate the value of your work.Downloadable assets will be available at the endAmanda LomasVice President of Marketing,XsolisAbout Me15+years expertise in healthcare IT,marketing,leadership,and revenue growth.Passionate about the importance of marketing marketingCare

4、er Game ChangerFavorite RoleMy favorite role is mom to London(16)and Paisley(13)Team of 1Leads a Team Part of TeamSTRATEGIC PARTNERTraditional Funnel ProgressionVISITORPROSPECTLEADMQLSALSQLSQO4 Key 2025 Trends for Tech CMOsGartner:https:/ AND PROVE MARKETING IMPACT The focus on MQLs“continues to der

5、ail marketing efforts.”Marketing should prioritize alignment with business outcomes over traditional lead-centric metrics.Emphasizes the need for CMOs to prove their impact on revenue,profit margin growth,and customer acquisition,which suggests that MQLs are insufficient for demonstrating marketings

6、 true contribution.12344 Key 2025 Trends for Tech CMOsGartner:https:/ REVENUE THROUGH SHARED MARKETING AND SALES METRICS Advocates for shared performance indicators and real-time dashboards that link marketing directly to revenue outcomesmoving away from MQLs as a primary success metric.12344 Key 20