影响力：扩大奥克斯纳健康社区健康计划.pdf

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1、1Influence for Impact:Amplifying Ochsners Community Health Initiatives2Craig Fairfield WAX|Healthcare MarketingManaging DirectorAdair LeBlanc Ochsner HealthManager of Digital Content31.The project2.Getting started with influencer marketing3.What we did and how it wentOchsner Community Health Initiat

2、ives45Louisiana Ranks No.49 in 20226Its time to educate ourselves,eat better andexercise more to end the burden of preventable,chronic disease in our community.78OFF TO A GOOD STARTTeaming Up With Resident Nutritionist&Local ChefsRestaurant Collaboration ProgramMobile AppCook&Zero Proof Cocktails Bo

3、okResources,Research&DataStrategic Partnerships9Engaging the community with marketing initiatives to inspire healthier lives and stronger communities10LEVERAGING ALL THE RIGHT CHANNELS11How to Help People Choose to Change12Regular people,doing regular people things13WHY INFLUENCER MARKETING?influenc

4、er/in-fl-n(t)-sr/nounA social media user with 1K+followers exercising influence,on digital platforms.1 in 5 Americans Trust Health Influencers More Than Medical Professionals 2022,CharityRx Study14BUILDING A CASE WITH LEADERSHIPBenefits of influencer marketingEnsuring brand safetyFinding the right i

5、nfluencersProcess for creative controlBudget allocationsShowing measurable resultsThe Process1516GETTING STARTED1.Identify your IM goals2.Create focused campaigns3.Allocate the proper budget ratio4.Work with existing marcom efforts5.Set expectations#1 Influencer Tier#2 Geography#3 Content Themes17FI

6、NDING THE RIGHT FIT18USING THE RIGHT TOOLS19MAKING A CONNECTION5-10 Brands Reach Out Weekly20UNDERSTANDING INFLUENCERS1.They want to expand their brand relationships 2.Clarity is critical3.They are social-first4.They are their own brand experts5.They must have creative freedom6.You are buying access