超越算法：面向医疗保健营销人员的负责任的 AI 策略.pdf

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1、 2025,Sitecore A/S or a Sitecore affiliated company.All rights reserved.Beyond the Algorithm:Ethical AI,Real ImpactAdeline AshleySWAAY Health 2025 Adeline AshleyGlobal Director Industry&Value HealthcareAuthorAdvocate for ethical,patient-centered healthcare marketingPassionate about digital experienc

2、es that build trust and impactSpeaker2 2024,Sitecore A/S or a Sitecore affiliated company.33ChatGPT Personalization at scale synthetic content data-driven creativityThe AI Gold Rush in Healthcareof AI-mature healthcare organizations reported improved performance year over year.AI can reduce U.S.heal

3、thcare costs by$150B/yearAI helps personalized health campaigns increase engagement481%41%$150BHealth IT News,McKinsey&Company,Swoop Accenture,“AI:Healthcares New Nervous System”Campaign Monitor,“The Power of Personalization”How would you describe your current use of AI in healthcare marketing?6When

4、 AI Goes Wrong6 2024,Sitecore A/S or a Sitecore affiliated company7Whats your biggest fear when using AI in marketing?“These arent just best practicestheyre patient safeguards.”Responsible AI=4 Pillars9 2024,Sitecore A/S or a Sitecore affiliated company10Diversity in who builds AI=diversity in who b

5、enefits from it._“Ethical AI starts with human variety.”Pillar 1 PEOPLE 1112Responsible process=fewer surprises and more success._“Process is your patient safety net.”Pillar 2 PROCESS13Clear governance prevents blurry ethics._“Governance isnt a blockerits your guardrail.Pillar 3 GOVERNANCE14People d

6、ont fear AIthey fear hidden AI._“Transparency turns black-box AI into a glass box.”Pillar 4 TRANSPARENCYAccording to recent research,what percentage of health-related videos on TikTok were found to contain non-factual or misleading information?2024,Sitecore A/