Marcus Westling — 融合人类洞察力与技术推动增长：在奖励和认可领域利用人工智能.pdf

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1、Mr.Marcus WestlingGlobal Rewards&Recognition expertAPAC Growth and Strategic Partnerships Director at BI WORLDWIDEFormer APAC Sales and BD Director at WiredScoreBlending Human Insight and Tech toDrive Growth:Leveraging AI in theRewards and Recognition Space BI WORLDWIDE Confidential 2024Blending Hum

2、an Insight and Tech to Drive GrowthMarcus WestlingAPAC Growth and Strategic Partnerships DirectorBI WORLDWIDE Asia Pacific BI WORLDWIDE|Proprietary and Confidential3 BI WORLDWIDE|Proprietary and ConfidentialImagine a turbocharged future where Malaysian corporations fully unleash the power of employe

3、e recognition.The KL skyline pulses with appreciation energy,fueling an unstoppable,high-performing workforce.A recognition carnival is in full swing.Nasi lemak trophies,roti canaimedals,and golden teh tarik fountains flow like bonuses.Skyscrapers shaped like growth charts light up the night.This is

4、nt about feel-good moments or HR fluff.Its a rocket-fueled strategy for performance,pride,and progress.”“SoChatGPT,create me an image of the futureBEFORE WE BEGINYoure probably expecting AI4 BI WORLDWIDE|Proprietary and Confidential5 BI WORLDWIDE|Proprietary and ConfidentialThings got weird pretty q

5、uicklyThe workforceworld is going through a dramatic TRANSFORMATION6 BI WORLDWIDE|Proprietary and ConfidentialAt the core of this transformation are 7EMPLOYEESwho desire a more personalized experienceMeaningAutonomyRecognitionBeing assigned tasks that align with my skills and valuesBeing empowered t

6、o make decisions around my work scopeAppreciating my efforts,recognising and rewarding myachievements71%67%59%We surveyed 10K employees and found what they truly valueSource:BI WORLDWIDE Survey.October 2023.n=10,001.Respondents across Singapore,Malaysia,Philippines and Vietnam.Give me work that alig