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1、Integrated Crisis Management:Integrated Crisis Management:Getting it Right When it Matters MostMay 6-8,2024|Charlotte,NCBrendan Monahan,Head US Crisis Management&ResilienceGlobal Pharmaceutical CompanyMeet the presenterHead of US Crisis Management&Resilience at a Global Pharmaceutical Company.Previo
2、usly on security leadership teams at two critical infrastructure companies;and served as an intelligence team leader in the public sector.Author of 2023 book,Strategic Corporate Crisis Management:Building an Unconquerable Organization.Brendan MonahanThe PremiseWhat I Used to ThinkWhat I Used to Thin
3、kGood plans result in good outcomes.Better/More plans=better outcomesMore info/data=better analysis/decisions.What I Think NowWhat I Think NowPlans arent enough.Collaboration is better,but not sufficient in response.We need to embrace complexity.The Strategy is the Team.The Plan is the Discussion.Th
4、e Product is Coordination.Where do we stand?Where do we stand?Crisis Teams in ActionSomewhat ChallengingLittle ChallengeNo ChallengeSignificant Challenge5NeutralClarity on When CM Team is Notified&Activated44%Lack of a Defined Crisis Leader85%Clear Process Driver67%Muddled Workstreams31%Adapted from
5、 Witt OBriens BC Management 10th Edition Crisis Event Management Report*BCI Crisis Management Report October 2023Why Does it Matter?Why Does it Matter?The Complexity of“Wicked Problems”No definitive formulation No stopping ruleSolutions are“better”or“worse”,not true/falseNo immediate,ultimate test o
6、f a solutionEvery solution is a one-shot operation;no trial and errorNo set of operations that may be incorporated into a planEvery wicked problem is essentially uniqueEvery wicked problem is a symptom of another problemThe explanation for the problem determines the resolutionThe planner has no righ