沃顿商学院MacDuffie-向汽车和移动服务学习模块化、生态系统和价值迁移.pdf

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1、John Paul MacDuffie,Program for Vehicle and Mobility Innovation,Wharton SchoolCEIBS Auto Forum,November 29,2023 JP MacDuffie,20231Learning from Automobiles and Mobility Services:Modularity,Ecosystems,and Value MigraonProf.John Paul MacDuffieDirector,Program on Vehicle and Mobility Innova8onMack Ins8

2、tute of Innova8on ManagementWharton SchoolUniversity of PennsylvaniaCEIBS Auto Forum“The Sustainable Development of New Energy Vehicles”Shanghai China,November 29,20231PVMI:Its Roots in IMVPThe roots of the Program on Vehicle and Mobility Innovations(PVMI)are in the International Motor Vehicle Progr

3、am(IMVP),founded in 1985 at MIT.“IMVP is an international network of faculty,Ph.D.students,and researchers delivering knowledge and insight about the global automotive industry.”“IMVP organizes international teams of researchers to do collaborative research on topics throughout the automotive value

4、chain.”PVMI is the new name and provides the new direction for the IMVP network,and Whartons Mack Institute of Innovation Management is its home.2John Paul MacDuffie,Program for Vehicle and Mobility Innovation,Wharton SchoolCEIBS Auto Forum,November 29,2023 JP MacDuffie,202323“A Once-in-a Century Tr

5、ansforma5on”4John Paul MacDuffie,Program for Vehicle and Mobility Innovation,Wharton SchoolCEIBS Auto Forum,November 29,2023 JP MacDuffie,20233 Heavy,fast-moving physical object that operates entirely in public space and is dangerous to humans and property Integral product architecture requiring a c

6、apable system integrator Society holds the system integrator responsible(regulations,legal liability)The Existential Essence of the Automobile5 Primarily integral(vs.modular)architecture Strong and persistent system integrator(SI)role for OEMs SI role bolstered by OEMs regulatory responsibility,lega