节约用水.pdf

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1、Save Our WaterSave Our WaterCam paign Highlights April 7,2025April 7,2025Objectives Objectives GOAL#1GOAL#2Rebrand Rebrand Then Now For the Love of Water:Creative 4Messaging Research Research Message Efficacy Message Efficacy We must continue to save water even when its raining.There are big and sma

2、ll ways to conserve water because every drop counts.Together,we can make a difference if each of us does our part to conserve water.California is experiencing extreme weather swings.It is important to conserve water regardless if it is wet or dry.Small water conserving actions have a big impact.75%-

3、95%somewhat to very effectiveResearch Research SpanishSpanish-speaking Households are Especially Supportive of Conservation Principlesspeaking Households are Especially Supportive of Conservation PrinciplesYounger respondents(18-29 years)are less conservation mindedMajority of Homeowners Believe tha

4、t Changing to a Water-wise Lawn Helps Save Water9/10 have or would consider replacing their landscape 76%agree there are water-wise landscaping solutions to fit my budget and needsMajority Unsure of Personal/Household Water Use Majority Unsure of Personal/Household Water Use Leverage Spanish speakin

5、g household propensity to be strongly conservation m inded to becom e am bassadors in their com m unities1.Create greater alignm ent am ongst all Californians around foundational statem ents2.As the future generation,m ake younger Californians care m ore about water conservation efforts3.Give hom eo

6、wners,a group that is largely open to lawn transform ation,m ore inform ation on how they can take action at different budget levels4.Help residents better understand their daily water use1 12 23 34 45 5Multi-Layered Approach8Paid MediaOwned MediaEarned MediaOutreach&PartnershipsLayered media approa