我是谁？我是如何来到这里的？.pdf

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1、Who am I and how did I get here?Where we started in September 2024First 100 DaysNew Website Things I had taken for granted#619th Foundations that lastFoundations for Growth and Optimisation:Enhanced and seasonal websiteStreamlined inventory managementImproved guest communicationsIncreased points of

2、saleOptimised rate strategyCompetitor set analysisClear company directionImpact:These foundations drive improved engagement and higher conversion rates from room sales to sleeper diner ratios and spa reservations.They also help to reduce costs and increase direct,commission-free bookings.Results Ach

3、ievedWhile some metrics are still stabilising,we have already delivered promising results:Restaurant performance:Increased average spend per head by 10%Operational efficiency:Reduced payroll costsRevenue growth:Elevated average room rate,outperforming the industry benchmarkMarket leadership:Achieved

4、 RevPAR ahead of our competitor set for the first time since SeptemberGuest engagement:Sleeper-to-diner ratio now targeted at 66%Rate optimisation:Year-on-year average daily rate up 22%this monthSpa success:Strong growth in direct bookings for spa treatments,spa days,and packagesLessons Learneda.Tak

5、e the team with you:Everyone wants things to get better and they are looking forward to the changes,until you point out they need to make some changes.b.Prioritise the planned changes and do not do it all at once.Change is difficult,unsettling and creates stressful situations and workloadc.Safeguard

6、 Business as usual.Inevitably with focus shifting,the team can be left alone with the guest.We have seen this of late and could have done better.d.If I could have his time over I would have perhaps postponed some of the less critical work in favor of spending