合作的力量.pdf

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1、The Power of Partnerships-National Hotel Marketing Conference-Josh AbbottDirector of Marketing at Foxhills Club&Resort HMA Committee Member Previously worked for a specialist travel,tourism and luxury hospitality PR&marketing agency representing some of the best golf resorts in the world.Award-winni

2、ng country club&hotel in Surrey Membership,66-bedroom hotel,3 golf courses,3 restaurants,5 swimming pools,gym,spa,soft play area,creche,2 adventure playgrounds,yoga cabin,art studio,padel,pickleball,tennis&more!Todays sessionFrom strategic alliances to tangible ROI-Attracting partnerships through br

3、and positioning-Brand alignment and elevation identifying potential partners-The benefits of partnerships marketing&customer experience-Maximising partnerships input=impact!-Measuring ROI through clear KPIs-Real-world examplesAttracting partnershipsClarify your brand identityUnderstand your hotels u

4、nique value proposition and target audience.Key pillars for Foxhills:Luxury,Aspirational,Family,Community,Wellness,Belonging,Togetherness,Social,Stylish,ProgressiveMore important:Decide what youre not!Raise your profileUse PR campaigns to position your hotel in the market particularly trade media.Em

5、ployee Generated Content&thought leadership:Position your senior management as experts in their field for credibility.Showcase your brand digitally:Leverage social media and online presence to showcase your brands strengths and attract potential partners.Brand elevation&alignmentAlign with complemen

6、tary brands:Seek partners whose brand values and target audience align with yours.Partnerships should elevate your brands market position and reputation.Ensure they have:-Mutual values-Complementary service or offering-Similar brand tone&visual identityAsk yourself these questions Will this partners