您的品牌面貌 – 构建面向未来的网站.pdf

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1、THE FACEOF YOUR BRANDBuilding a website for the futureHELLOLucy Chase-GardenerMarketing Director at The Grove David OhandjanianFounder,UP hotel agencyTODAY1.Why a new website?2.Not just a website:the window to your brand 3.A phased approach 4.What does good look like?5.Common Misconceptions&Question

2、s 6.Top 5 Considerations 7.Questions WHY?SEOBrand evolutionOptimisationUX issuesCompetitionConversion rateIntegrationsTHE WINDOW TO YOUR BRANDAlongside social media,your website is the first place many people will choose to interact with your brand.Can you achieve all of your objectives just with a

3、new website?THE GROVE 2023A PHASED APPROACH1.RFP for agency support 2.Research&Analysis 3.Budget&Timeline 4.Design&Site map 5.Creative 6.Build&Content 7.Testing 8.Launch 9.Analysis WHAT DOES GOOD LOOK LIKE?Set measurable KPIsBrand positioningUXTraffic&engagementConversionChannel performance1.Elevate

4、 the brand positioning with an updated look and feelWHAT DOES GOOD LOOK LIKE?2.Simplify the UX to improve the customer journey and encourage faster and more streamlined booking A NEW LOOKWHAT DOES GOOD LOOK LIKE?3.Drive more leisure revenue through websiteL O S S O FR A N K I N G SBRO K E N L I N K

5、Sor missing pagesD I S R UP T I O N I N S I T ES T RUC T UREIMPROVED CORE WEB VITALS CLEANER,SEMANTIC CODEOPTIMISED STRUCTUREMOBILE-FIRST&FAST-LOADING MODERN TECH STACKTH E R E A LITY(when done properly)+34%O R G A N I C T R A F F I CCRAWL&BENCHMARK YOUR CURRENT SITEMAINTAIN URL STRUCTURE WHERE POSS

6、IBLECREATE A FULL REDIRECT MAP BEFORE LAUNCHRETAIN ON-PAGE SEO ELEMENTSOPTIMISE FOR MOBILE&SPEEDKEEP A CLEAR SITE STRUCTURE FOR SEARCH ENGINESTEST EVERYTHINGMONITOR PERFORMANCE CLOSELY POST-LAUNCHH OW TO AVOID LOSING OR GANIC PE R FOR MANC EKey Tips to Keep Your SEO IntactOL D WE BSITEN E W WE B S I