解决网站用户体验脱节问题并简化技术以管理在线可见性.pdf

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1、Tackling the Disjointed Website Tackling the Disjointed Website User Experience and Streamlining User Experience and Streamlining Technology to Manage Online Technology to Manage Online Visibility Visibility AgendaAgendaIntroduction to Profitroom&7 HospitalityIntroduction to Profitroom&7 Hospitality

2、Direct Booking Strategy Direct Booking Strategy-Why is that important?Why is that important?Who is responsible for the hotels website?Who is responsible for the hotels website?Website,Booking Engine&unified online experienceWebsite,Booking Engine&unified online experienceDiscussion,Questions&Talking

3、 PointsDiscussion,Questions&Talking PointsServing 4,000+hotels and resorts across the world in 50+countriesServing 4,000+hotels and resorts across the world in 50+countriesLATAMSouth AfricaSpainDACHUKNordicsMiddle EastAsiaPoland4Sun InternationalSun InternationalNorthern Lights VillageNorthern Light

4、s VillageThe Robert Parker CollectionThe Robert Parker CollectionGooderson LeisureGooderson LeisurePort Lympne Hotel&ReservePort Lympne Hotel&ReserveLegacy Hotels&ResortsLegacy Hotels&ResortsIncrease in direct online revenueYOY growth in stay offers revenueIncrease in direct bookingsNew guest emails

5、 in CRMYOY growth in stay offers revenueIncrease in direct revenue YOYOccupancy rateBookings through the websiteYoY revenue growthBookings made in one monthARR increaseABV increaseFind out more herehereFind out more herehereWilderness HotelsWilderness HotelsABV increase 38%38%83%83%Online sales are

6、packagesFind out more herehereFind out more herehereFind out more herehereFind out more herehereTheThe resultsresults for placing Direct Firstfor placing Direct First38%38%178%178%20%20%2200220063%63%33%33%52%52%55%55%Welcome BreakWelcome BreakIncrease in direct bookingsIncrease in extras sales562%5