CRM 卓越：弥合数据驱动电子邮件营销中的期望与现实之间的差距.pdf

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1、Bridging the gap between expectation and reality in data-driven email marketing The National Hotel Marketing Conference 2025CRM EXCELLENCE2025CEO&Co-founderThe panel is supported by Cameron HouseResearch supported by DotDigitalWe want to know lots about our guests and what their interests are so we

2、can market to them better.What details should I collect?Is it safe?What data is allowed to be used?How long can I store it?We would like to have a single overview of all our data streams from our properties.Its great to have access to all that data,but what is the best way to utilise it?How will I c

3、lean it?Do I have permission?We want automated,personalised and relevant campaigns.How can I enable the automation of the right data from multiple sources?What fields can I reliably use in personalisation?I want to be communicating directly to the right guest at the right time with the right message

4、I am struggling to find time to set up email marketing campaigns as its not my priority.What percentage of the Travel&Tourism market utilises personalisation in their email communications?A)57%B)4%C)35%D)71%PersonalisationAmerican brands in the Health&lifestyle industry scored the highest against th

5、e personalisation criteria.Data collectionAPAC brands in thefood,drinks,andgrocery brandsindustry had thebest data collectionstrategies.Email bestpracticeFood,drinks&grocery brandsfrom EMEAperformed thebest in this categoryCampaigncontentEMEA brands in thefood,drinks,&grocerysector demonstratesexcel

6、lence in emailmarketing bestpracticeObservationsMore and more travelers are looking for brands focusing on environmental protection and social responsibility.Online reviews and recommendations play a crucial role in shaping both the research and booking processes.Global economic and weather fluctuat