酒店业与智能化相遇：人工智能与宾客体验的未来.pdf

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1、Intelligent Hospitality:using AI to improve booking experience2Ellie ClaessensMarket ManagerDanielle AbreuMarketing ManagerThe leading growth platformfor the direct channel20,000+Hotels100+Countries140+Employees100+Partners2015Founded+32%Direct Bookings2 hotelsWhat drives modern customer experiences

2、?Unreasonable PersonalisationHyper-RelevanceSeamlessnessEmotional ResonanceThe personalisation anticipates needs,desires,or preferences that the user hasnt explicitly expressed but finds deeply useful or accurate.It feels like the system understands the user at an almost human level,with no obvious

3、input or effort required.The experience elicits surprise,delight,or even emotional connection by showing deep empathy or understanding.Hyper-relevanceNetflix-Tailored ThumbnailsSeamlessnessBMW/Tesla-Driver ProfilesEmotional ResonanceSpotify-Yearly Wrapped9The website revolutionTo a traditional hotel

4、 website,all users are the sameWith AI personalisation,every user is different10What should we do differently?Focus on people,not rooms;learn what travellers want and show it to them1111Artificial IntelligenceOur Direct AI Suite is deeply integrated in our platform,from predictive analytics to gener

5、ative AIPersonalisationPredictive PersonalisationPredictive AudiencesCookieless PlatformAI Content CreationBenchDirectDynamic CompsetsAutomated OpportunitiesKITTAI Guest Service Agent12TimingSearchTravel PartyVisitor ProfileVisitor BehaviourData VariablesDate rangeDays of the weekTime of dayTime zon

6、eStay datesStay days of the weekDays until check-inLength of stayAvailability/sold outNumber of adultsNumber of childrenNumber of roomsGeo-locationTraffic sourceDeviceNew/returning visitorRegistered/non-registered visitorWebsite interactions on previous visitsURL parametersCampaign UTMsData layer va