小型酒店系列营销.pdf

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1、Marketinga Small Hotel CollectionNet AffinityCreate forever Senior Marketing StrategistSusan Scott-Lennon 5/7/20252Group Marketing ManagerVictoria BrownHello,Meet our speakersNet Affinity325+years in business working with Independent and group hotelsDelivering YOY book direct growth98%client retenti

2、on(2024)Latest booking engine technology on the marketHoteliers working for hoteliers:150+years experienceAboutNet Affinity5/7/2025Net Affinity3Everything you need tocreate forever guests Booking Engine Digital Marketing&Meta Bespoke Design PaymentsGift VouchersChannel ManagerNet Affinity45/7/2025Ma

3、rketing a small hotel collection5/7/2025Net Affinity5Marketing a small hotel collection online effectively means creating a strong brand presence,showcasing the unique value of each property,and targeting the right audience across multiple digital channels.When looking to develop a comprehensive mar

4、keting strategy for your hotel it is important to take an in depth look at the marketing funnel to ensure you have campaigns targeting each stage.What is the Marketing Funnel?The marketing funnel is a model that describes the customer journey from first becoming aware of a brand or product to ultima

5、tely making a purchase.The idea is that,like a funnel,marketers cast a broad net to capture as many leads as possible,and then slowly nurture prospective customers through the purchasing decision,narrowing down these candidates in each stage of the funnel.Net AffinityWhat is theMarketing Funnel?5/7/

6、20256The marketing funnel is a model that describes the customer journey from first becoming aware of a brand or product to ultimately making a purchase.The idea is that,like a funnel,marketers cast a broad net to capture as many leads as possible,and then slowly nurture prospective customers throug