波士顿咨询：2025全球消费者雷达：关税政策实施前消费者信心已现衰退端倪（英文版）（12页）.pdf

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1、APRIL 2025Even Beforethe Tariffs,Cracks Were Appearing in Consumer ConfidenceGlobal Consumer RadarGood times or bad?Consumers long-term outlook varied by marketSource:BCG CCI Global Consumer Radar,February 2025;n=899929.Note:Excluded those who responded“dont know/no opinion.”(%OF RESPONDENTS)During

2、the next 5 years,what is more likely in your country:continuous good times or periods of widespread unemployment or depression?6428China6231India2244US2462Brazil1669Japan1964UK4141France4148GermanyCONTINUOUS GOOD TIMESPERIODS OF WIDESPREAD UNEMPLOYMENT OR DEPRESSION52423738185155354346383216636037Fe

3、elings about personal finances varied and had shifted in the past six months Sources:BCG CCI Global Consumer Radar,September 2024 and February 2025;n=9001,500.1Based on annual CPI inflation read in January 2025.020406080ChinaFranceUKUSJapanIndiaBrazilGermany%OF RESPONDENTS WHO FELT GOOD ABOUT THEIR

4、PERSONAL FINANCIAL STABILITYModerate inflation(2%3%)High inflation(3%)Low inflation(3%)Low inflation(3%)Low inflation(2%)2ChinaFranceUKUSJapanIndiaBrazilGermanyHigher incomeMiddle incomeLower incomeSep 24Feb 254020020406080Sources:BCG CCI Global Consumer Radar,September 2024 and February 2025;n=9001

5、,500.1The percent of respondents who said they anticipated increasing spending minus the percent of respondents who said they anticipated decreasing spending.Nonetheless,spending expectations by category held steadyNET%OF RESPONDENTS WHO ANTICIPATED INCREASING SPENDING IN COMING MONTHS1Sep 24Feb 251

6、00102066Dining55Snacks32Apparel35Householdelectronicsand appliances59Mobiletech devices1311Leisuretravel812Beautyproducts1518Cars1419Auto andpropertyinsuranceAlcoholicbeverages5Homeinternetservices14Not tested in Sep 24Not tested in Sep 24 with some categories that appeared decidedly resilient and o