AI法案与营销：对您有什么实际影响.pdf

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1、AI Act&Marketing:What are the practical implications for youKai ZennerHead of Office and Digital Policy Adviser for MEP Axel VossSachiko ScheuingEuropean Privacy Officer,Acxiom Nathalie LaneretVP Government Affairs and Public Policy,CriteoEnrico GirottoHead of Policy,FEDMAMODERATORWELCOME AND INTROD

2、UCTIONSFour Types of AI for MarketingUnderstandingProcessingCreatingSensingLearningGenerativeVisualConversationalVisualSource:https:/ for Acxiom Personicx cluster 07 House to HomeGenerativeGenerative,designed for Acxiom Personicx cluster 74 Cultured InvestmentsGenerativeGenerativeGenerativeGenerativ

3、eGenerativeCUSTOMER INTELLIGENCEARTIFICIAL INTELLIGENCEPEOPLE INTELLIGENCEKai ZennerHead of Office and Digital Policy Adviser for MEP Axel VossSachiko ScheuingEuropean Privacy Officer,Acxiom Nathalie LaneretVP Government Affairs and Public Policy,CriteoEnrico GirottoHead of Policy,FEDMAMODERATORAI A

4、ct&Marketing:What are the practical implications for youGDPRProcessing of personal data/high-risk AIProcessing of non personal data/high-risk AIDRAFT AI LIABILITY DIRECTIVEWithout prejudice to existing or upcoming horizontal and sectoral legislationsLow-risk AI/non-personal dataProcessing of persona

5、l data/low-risk AIProcessing of personal dataAI ACTCNILs AI RECOMMENDATIONSWhat is the interplay between the GDPR and the AI Act?Kai ZennerHead of Office and Digital Policy Adviser for MEP Axel VossSachiko ScheuingEuropean Privacy Officer,Acxiom Nathalie LaneretVP Government Affairs and Public Polic

6、y,CriteoEnrico GirottoHead of Policy,FEDMAMODERATORAI Act&Marketing:What are the practical implications for youQ&AThank you for your attention.For more information,reach out to egirottofedma.orgClosing RemarksDid you enjoy this session?Is t