食品安全文化与沟通：向行业领袖学习如何发挥自己的优势.pdf

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1、Food Safety Culture and Communication:Learn from Industry Leaders How to Leverage Your StrengthsJanet RileyPresident,Janet Riley Strategies,USADr.Lone Jespersen Principal and Founder,Cultivate SA,SwitzerlandMark BeaumontVP QFS Standards and Risk Management,Danone,FranceAndrew ClarkeSenior Director o

2、f Quality Assurance Loblaw Companies Limited,Canada2How to Leverage Your Strengths?The Riley Method3Food safety communication4How to Leverage Your Strengths?The Riley MethodFood Safety Culture Food Safety Culture=Safe Food=Safe FoodFood Safety Food Safety Communications and Communications and Cultur

3、eCulture Culture=a habit that is repeated by a group Strong,effective communications spark and support habits“You manage what you measure”in food safety You should do the same in communications!7Seven Actions to Build Your Food Safety Communications Skills1.Develop/review and internalize your Messag

4、es2.Create a deck that tells your story visually3.Learn to talk in stories8Take These Seven Actions4.Get media and/or communications training5.Seek low risk communications opportunities to build skills6.Embrace a safe media opportunity7.Train and practice whenever possible to become crisis ready!Tak

5、e These Seven ActionscontdThe Science of StorytellingThe Science of StorytellingCognitive Engagement:Our brains are wired to process information in narrative form.Stories engage multiple areas of the brain,making content more memorable and relatable.Mirror Neurons:Compelling stories active brains mi

6、rror neurons,prompting empathy with the characters and situations in the story,fostering a sense of connection.Oxytocin Release:Hearing emotional stories can trigger the release of the“love hormone”oxytocin,which enhances trust and bonding with the storyteller.Data Retention:Information presented wi