食品溯源正在改变食品行业.pdf

1、1Traceability is Transforming the Food Industry2Speaker Herb WongHerb WongChief Customer O3Key TakeawaysChanging Consumer ExpectationsTraceability&Emerging TrendsUse Cases&Examples4GenerationGreatestBaby BoomersGen XMillennialsGen ZYear Born1928 19451946 19641965 19801981 19951996 2016Age Range in 2

2、02479 100+60 7844 5929 438 28Population(Global)0.2 billion1.1 billion1.4 billon1.7 billion2.5 billion%of Global Population3%15%18%22%32%Life Defining EventsWorld War 1&2Great DepressionElectric AppliancesCold WarMoon LandingTransistor InventedEnd of Cold WarLive AidPersonal Computer9/11 AttacksGloba

3、l Financial CrisisSocial MediaCOVID 19MeToo/LGBT MovementElectric/Driverless CarsCommunication StyleLetterTelephoneEmail/SMSInstant MessageEmojisKey TechnologyCarTVPCSmartphoneAR/VRMusicJazzSwingElvisThe BeatlesQueenMadonnaBeyonceColdplayBillie EllishJustin BieberHow They Get Around55 Ford Thunderbi

4、rdSUV/MinivanBicycle/CarUber/LyftMoms PriusCurrent Living SituationRetirement HomeSemi Detached HouseOwn ApartmentSharing an ApartmentParents HouseSource:Kinetic,McCrindle,Pew Research,Bruce Feirstein,Vanity Fair various sources Consumer Expectations are Changing5“We want to make products that speak

5、”Emidio Zorzella Founder,Antares Vision GroupAVGs Product Vision“We want to make products that speak”Emidio Zorzella Founder,Antares Vision GroupEnabling your Products to Tell their StoryThe Power of Trustparency6The Power of TrustparencyA Digital IDgivesLifeto your productsTraceabilitylets yourprod

6、uct tell its StoryManufacturing OperationsEnd-to-End Supply Chain7Innovation TriggerA technology breakthrough kicks things off.Early proof-of-concepts&media interest.Peak of Inflated ExpectationsEarly publicity produces success storiesoften accompanied by scores of failures.Trough of Disillusionment