三管齐下的创新方法.pdf

1、How a Three-Pronged Approach to Innovation Can Enhance a Consumer ExperienceChaitenya RazdanDisclosures Founder and CEO of Care+WearBoard member of:AVA Director at LargeRonald McDonald House New YorkNYU Langone Patient Research Advisory CouncilMcIntire School of Commerce Advisory BoardUVA Reunions C

2、o-ChairProfessor,Parsons Entrepreneur AcademyAdvisor and Investor to numerous startupsLearning Objectives1st Learning Objective:Understand the importance of both consumer and clinician feedback in the development process and how to obtain critical information2nd Learning Objective:How to set up and

3、implement a three-pronged approach to create products that enhance consumer experience3rd Learning Objective:Develop an understanding of a seven-step design processHistorically,what we wear in and out of the hospital has been designed for function,not how it makes us look or feel.PROBLEMA consumer-c

4、entric brand that creates Healthwear products for and by consumers and cliniciansSOLUTIONUnique flywheel model leverages the best of both direct-to-consumer channels and enterprise sales positioning Care+Wear as the”one-stop shop”for Healthwear needs and communityProprietary design approach engages

5、the people who wear and evangelize our patented products Best-in-class fabrics/technologies to ensure max comfort in and out of the hospitalAllowing consumers and clinicians to feel like themselves inside and outside of the hospitalHistorically,Consumer Feedback and Experience Has Not Been Considere

6、d in Product DevelopmentCurrent healthcare products are focused on function and not on how they look or make consumers feelClinicians and Consumers Together Can Make a Difference!Ensure Consumer Voices Are Heard!As a clinician,truly listen to your consumers,their feedback,and their needs.And,as a co