2025年零售媒体/RMN/零售媒体网络报告合集（共38套打包）

1、Retail Media:Onsite2025In partnership withCOLIN LEWIS 2|RetailMedia|February 2025Subscribe to Retail Media at https:/ 2025 ONSITE|INTRODUCTIONContentsOnsite retail media advertising is the life blood。

2、20252025RETAIL MEDIA RETAIL MEDIA INDUSTRY INDUSTRY REPORTREPORT02R E T A I L M E D I A I N D U S T R Y R E P O R TR E T A I L M E D I A I N D U S T R Y R E P O R TR E T A I L M E D I A I N D U S T R。

3、【零售經營不可不知】【零售經營不可不知】2025年5社交媒體趨勢2025年5社交媒體趨勢 2024 Boutir.All rights 2024年111Boutirboutir前港最常的社交媒體平台趨勢：短影在營銷策略中的普及 趨勢三：年輕世代轉以社交媒體取代搜尋引擎趨勢四：全渠道零售與混合購物模式的展現TABLE OF CONTENTS0004010203趨勢：社交媒體直播購物之興起 趨勢五：。

4、 1 目录目录 序.2 前言.5 一、技术驱动零售媒体化发展.6 1.1 技术驱动下的零售与媒体逐步融合.6 1.2 技术推动购物入口的转移与泛化，未来呈现“万物皆零售、万物皆媒体”.7 二、2024 全球零售媒体化发展趋势.9 2.1 零售媒体化概念界定及零售媒体特点.9 2.2 2024 全球零售媒体化市场趋势.11 三、中国实体零售媒体化新探索.22 3.1 中国零售媒体化促进消费者、零售。

5、December 20241Table of ContentsLeveraging Foot Traffic Insights for Smarter Advertising3Department Stores3Macys:Identifying Locations Attracting Coveted Audience Segments4Saks Fifth Avenue:Luxury Bra。

6、Discover the latest trends of the quarter across mobile apps and digital advertisingQ3 2024Digital Market Index1Note:Top publishers by app store revenue|Source:Sensor TowerSensor Tower|Our CustomersT。

7、ADADADThe Advertisers Guideto Retail Media MeasurementStrategies for Transparency,Suitability,Efficiency and ROI The New Consumer ExperienceRetail media is now the third-largest digital advertising c。

8、THE ROLE OF PDPS IN RETAIL MEDIA BUDGET DECISIONSDSI AND STRATABLY REPORTTHE ROLE OF PRODUCT DETAIL PAGES(PDPS)IN RETAIL MEDIA BUDGET DECISIONSHow Grocers can Use High Quality PDPs in Their Efforts t。

9、Q4 2024 CPC Benchmark ReportAmazon AdsWalmart ConnectInstacart AdsCategory HighlightsQ4 2024 BENCHMARK REPORTPACVUE.COM|HELIUM10.COM 2Q4 Key FindingsAmazon US Sponsored ProductsCPC up 3%and Ad Spend 。

10、Unlocking opportunities in retail mediaContents03The retail media evolution0707The development of digital advertising and rise of retail mediaRetail media gives data its time to shine05Making the mos。

11、THE ROLE OF PDPS IN RETAIL MEDIA BUDGET DECISIONSDSI AND STRATABLY REPORTTHE ROLE OF PRODUCT DETAIL PAGES(PDPS)IN RETAIL MEDIA BUDGET DECISIONSHow Grocers can Use High Quality PDPs in Their Efforts t。

12、 Retail Media Goes to the Movies How the Convergence of Commerce Media&Video Will Transform Shopping April 2024 Jeffrey Bustos,Vice President,Measurement Addressability Data Center 1 Table of Con。

13、Discover the latest trends across digital advertising and retail mediaAd ImpressionsTop Ad ChannelsState of Digital Advertising2024Note:Top publishers by app store revenue|Source:Sensor TowerSensor T。

14、FUTURE READY:FUTURE READY:IS YOUR RETAIL IS YOUR RETAIL MEDIA NETWORK MEDIA NETWORK FALLING BEHIND?FALLING BEHIND?THE RETAIL MEDIA NETWORK(RMN)HAS THE RETAIL MEDIA NETWORK(RMN)HAS COME A LONG WAY SIN。

15、Subscribe to Retail Media at -https:/ Retail Media AlmanacThe seven stories that chart the rise of an industryIn partnership withCOLIN LEWIS2|RetailMedia|December 2024Subscribe to Retail Media at -ht。

16、HOW RETAIL MEDIAS SUCCESS IS POWERING THE RISE OF COMMERCE MEDIA ACROSS INDUSTRIESThe rise of retail media has paved the way for commerce media to emerge as a powerful force in digital advertising.As。

17、Supermarket success:Unlocking growth through Retail MediaE-bookDigital Advertising InsightsIntroductionGrowth of Retail MediaWhat is Retail Media?Key Benefits of Retail MediaCase Study#1:Gaining Comp。

18、Retail Media Advanced Measurement and Data CollaborationSponsored by:Table of ContentsTable of Contents2What is Incrementality3Understanding Advanced Measurement Techniques9Randomized Controlled Tria。

19、FJune,2024Advantages of New Players in the Retail Media Space Discover the unique brick-and-mortar advertising potential of Costcos and Wawas new retail media networks and how advertisers can best le。

20、JULY 2024Retail Media Networks:Optimism Tempered with C2|Retail Media Networks:Optimism Tempered with CautionINTRODUCTION.3BACKGROUND.7EXECUTIVE SUMMARY.8DETAILED FINDINGS.10Percentage of Marketers U。

21、Sector-specific insights from marketers on one of digital advertisings fastest-growing channelsTHE RISE OF RETAIL MEDIA:WHAT TO EXPECT IN 2024Retail media is one of the fastest growing channels in ad。

22、Retail Media Advertising:How Brands Can Boost Product Visibility and Sales in 2023&BeyondConfidential|Copyright ChannelAdvisor 2023Your Presenters2Greg IvesDirector,Product Marketing ChannelAdvis。

23、越来越多的零售商竞相争夺零售媒体750亿美元的高利润大奖。零售巨头亚马逊和沃尔玛披露，2021年它们的全球零售广告收入分别为321亿美元和21亿美元，分别。采用率正在上升零售媒体网络不再是零售巨头的专利。各种规模的零售商都可以利用第一方数据来推动销售，并从品牌合作伙伴那里吸引广告支出。。

24、Recruiting digital talent:Strategies for retail media and beyond Copyright WARC 2023,All rights reserved.2 Copyright WARC 2023,All rights reserved.Strategies for retail media and beyondIn this report。

25、与任何行业一样，零售商最宝贵的资产是客户。虽然销售和服务他们总是最优先的，许多聪明的零售商已经创造了一个新的收入机会，通过他们的零售媒体网络(RMNs)为他们的供应商和供应商提供访问他们的俘虏客户。在过去的18个月里，随着越来越多的零售商意识到他们的第一方数据的价值，以及供应商和供应商将rmn视为一种在商业时刻接触客户的方式，并将他们直接带到零售商那里进行销售，我们看到rm。

26、February 2023Five Strategies toUnlock the Potential ofRetail Media NetworksRetail media networks are taking the advertising world by storm.We dove into the data to see how retailers and advertisers c。

27、RetailSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Retail industry Discover analytics metrics that matter for every type of content on Face。

28、1 Deep Dive October 17,2022 Deborah Weinswig,CEO and Founder,Coresight Research| Copyright 2022 Coresight Research.All rights reserved.We estimate that,in 2022,the personal gifting market will total$。

29、How to Scale for Retail Media SuccessFive ways retailers and brands can capitalize on the momentum2Youre in the game.What now?Ride the waveAfter several years as the ingenue of digital marketing prop。

30、Retail Media Research Report Your Guide to Growth and Better Shopper Experiences 2023The State of Retail Media in 2023 The key factors that shaped this years retail media trends and survey results03W。

31、TheBreakdowneMarketer projects that spending will hit$61 billion by the end of 2024,surpassing all other major U.S.channels,except for CTV.In this report,well tell you all about what this means for y。

32、 Introduction The Retail Media Opportunity How to Put Your Retail Media Strategy into Action How InMobiCan Help Contact UsTable of ContentsIntroductionSince the onset of Covid,shoppers have turned to。

33、Retail Media 2023Operational Strategies to Meet the Growth PotentialPAGE 3FOREWORDPAGE 4EXECUTIVE SUMMARYPAGE 6MARKET OUTLOOKPAGE 12CURRENT SOLUTIONSPAGE 20AREAS OF OPPORTUNITYPAGE 27RECOMMENDATIONSP。

34、September 2023Superstore and GroceryLeaders TransformingRetail MediaDiscover how major brands are driving innovation in theretail media space and how location intelligence can takein-store advertisin。