《安布思沛（iProspect）：2024未来就绪：你的零售媒体网络落后了吗？（英文版）（10页）.pdf》由会员分享，可在线阅读，更多相关《安布思沛（iProspect）：2024未来就绪：你的零售媒体网络落后了吗？（英文版）（10页）.pdf（10页珍藏版）》请在三个皮匠报告上搜索。

1、FUTURE READY:FUTURE READY:IS YOUR RETAIL IS YOUR RETAIL MEDIA NETWORK MEDIA NETWORK FALLING BEHIND?FALLING BEHIND?THE RETAIL MEDIA NETWORK(RMN)HAS THE RETAIL MEDIA NETWORK(RMN)HAS COME A LONG WAY SINCE ITS INCEPTION.COME A LONG WAY SINCE ITS INCEPTION.ONCE THE NEW KID ON THE BLOCK,RMNs ONCE THE NEW

2、KID ON THE BLOCK,RMNs HAVE RAPIDLY EVOLVED INTO POWERFUL HAVE RAPIDLY EVOLVED INTO POWERFUL PLAYERS,WITH SOME NOW GENERATING PLAYERS,WITH SOME NOW GENERATING MORE REVENUE THAN TRADITIONAL MORE REVENUE THAN TRADITIONAL MEDIA PROPERTIES.MEDIA PROPERTIES.IntroductionWith this,creative capabilities and

3、channels have expanded moving RMNs into phase 2.0,offering participating brands more opportunities to connect with consumers and shifting their expectations.64%of US retailer executives plan to implement a RMN by the end of this year.1With the retail media network landscape becoming increasingly sat

4、urated,its more important than ever for RMNs to expand and offer more targeted,dynamic opportunities to stay competitive and provide added value for their participating brands.Retailers must ensure that content is relevant and capable of driving continuous engagement through dynamic experiences that

5、 resonate with consumers,with creativity at the forefront.The content must provide value to participating brands as well as consumers.There are three ways to build a game-changing RMN that will turn advertisers heads and outpace competition:01.Make it personal02.Scale smarter,not harder03.Never stop

6、 optimizing creativeIn this guide,well explore the strategies and best practices for staying innovative and competitive in the RMN space.We will cover everything you need to ensure your retail media network is future ready,including enhanced targeting and personalization,embracing new technologies,a