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1、ADADADThe Advertisers Guideto Retail Media MeasurementStrategies for Transparency,Suitability,Efficiency and ROI The New Consumer ExperienceRetail media is now the third-largest digital advertising channel in the U.S.and continues to expand globally.In fact,nearly 9 out of 10 U.S.advertisers and hal

2、f of all U.K.advertisers now use retail media networks,according to DV data.A 2022 report estimated that the retail media market will grow by 25 percent per year over the next five years and is expected to account for 25 percent of total digital media spend by 2026.This growth presents an opportunit

3、y for both retailers and advertisers to engage with online consumers on a deeper level.Like any developing advertising channel,retail media presents challenges.Unique data sets,user environments and buying dynamics add complexities that require a nuanced approach to measurement.As more retailers and

4、 e-commerce companies launch retail media networks,standardization and transparency will become even morecritical for advertisers looking to maximize their investments.This guide offers a comprehensive look at the challenges and opportunities withinthe retail media industry,covering:An overview of t

5、he retail media landscape,including the opportunities retail media presents to advertisers How advertisers can unlock the growing potential of retail media Measurement strategies advertisers should consider when planning their retail media strategy1THE ADVERTISERS GUIDE TO RETAIL MEDIA MEASUREMENTTh

6、e Retail Media OpportunityConsumer behavior has shifted significantly over the past five years.Potential buyers now shop online to avoid going to physical storefronts,and people generally spend more time online.This surge in online engagement has created new opportunities for retailers and brands to