一个品牌无限体验：内容个性化的未来.pdf

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1、One Brand,Infinite Experiences:The Future of Content Personalization2Who is Live Story?Live Story is the visual CMS that turns static pagesinto dynamic,personalized journeys.Fast,flexible,and trusted by the worlds leading luxury brands.Most CMS solutions are born from technical needs and are aimed a

2、t the IT department.They are tools built by tech for tech,designed to solve infrastructure problems,not to accelerate business.Live Story turns this logic around.“The future of digital content is not in the hands of developers,but in the hands of those who drive growth.”We designed it for business t

3、eams,with the goal of solving the real bottlenecks:Slow time-to-marketDependence on technical resourcesRigidity in content managementInconsistency across channels and brand experiencesLive Story is the only visual CMS built with this DNA.THE OPPORTUNITY8Bottega VenetaLive Story“From static pages to

4、dynamic storytelling.”1.Editorial pages too staticOur editorial pages(e.g Campaigns and fashion show pages)were static and difficult to enrich.With Live Story,we turned these into editorial,dynamic environments:pages that move,with GIFs,richer visuals,and flexible layouts.10“From simple grids to ins

5、piring journeys”2.PLP too product-focusedProduct listing pages used to show only grids of items,without inspiration or storytelling.By integrating editorial modules directly into PLP,we added variety and narrative.Storytelling elements now guide navigation(e.g.a“bag charms”module inside the bags PLP

6、),making shopping more inspiring and engaging and proposing new journeys to customers.12“From weeks of work to pages live in hours”3.Slow and complex page developmentBuilding new pages used to take a long time.Every update required heavy development resources,