个性化与目标——LVMH如何平衡用户体验与品牌完整性.pdf

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1、Driving Growth with Scalable RecommendationsInnovation in luxuryRMY HARARI-TEYSSIERHead of Digital OptimizationLVMH2025 Mastercard.Proprietary and ConfidentialOur Optimization LabHelping 17+of the worlds most luxurious Maisons deliver exceptional customer experiences with personalization2025 Masterc

2、ard.Proprietary and ConfidentialProvide the most coherent and fluiduser experience on Maison websitesLeverage the power of data and analytics to detect frictions and improvementsTailor-made content and a personalized experienceHow we work:2025 Mastercard.Proprietary and ConfidentialEngagementData ca

3、ptureDrive-toConversionOur experimentation effors are grouped by objectives2025 Mastercard.Proprietary and ConfidentialDefining ExcellenceGroup definition of ExcellenceBest-in-Class testsBenchmarks:group&competitorsMeasuring SuccessMaturity evaluationsImpact/Uplift measurementMeasured rhythm of deli

4、verablesCreating SynergiesCross-functional team synergiesComprehensive offer on onsite journey optimizationMutualization of best practicesGroup Dashboards to monitor performancesFostering CommunityQuarterly WebinarsBrainstorming and workshopsPhysical meetings/eventsPlaybooks and Best PracticesOur 4

5、pillars of success2025 Mastercard.Proprietary and ConfidentialLets take a look at how were acceleratingour product recommendation strategies2025 Mastercard.Proprietary and ConfidentialEVALUATESCALEMEASURE2025 Mastercard.Proprietary and ConfidentialWe look at 3 different streamsWith attention of the“

6、Triads Talance”Highlight the Maisonsimage and savoir-faireAdopt a luxuriouscustomercentric websiteOptimizeconversion and AOV2025 Mastercard.Proprietary and ConfidentialEvaluateBased on a maturity grid,we are evaluating all Maions on 3 pilars:PeopleIs an ownership clearly identified?Enough ressources