高端品牌与价格价值成为高端客户的新标杆.pdf

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1、Premium brands and Price ValuePremium brands and Price ValueThe New Frontier of Luxury ExperienceAn analysis of the luxury market transformation and the rise of premium brandsFirst Slowdown in 15 YearsOptimistic:-2%to+2%(20%probability)20241%decrease to 364 billion VS 369 billion in 2023Historical g

2、rowth:6%CAGR(1996-2019)5%CAGR(2019-2024)2025 SCENARIOSMost likely:-2%to-5%(60%probability)Pessimistic:-5%to-9%(20%probability)Luxury Market Snapshot(Study on the Worldwide Luxury Goods Marketpresented by Bain and Altagamma in June 2025 in Milan)Challenges Facing Luxury-Macroeconomic uncertainty:Trad

3、e wars,currency fluctuations-Market saturation:Overexposure weakening exclusivity-Unreasonable pricing:80%of growth from price increases-Deteriorating value proposition:Price hikes without quality improvement-Anti-corporate reaction:Distrust toward luxury conglomerates-Loss of creativity:Collections

4、 looking interchangeableChallenges Facing Luxury(-Bernstein report based on the latest study by Agility Research and Strategy-McKinseys“The State of Luxury”study published in January-Report by global investment bank Houlihan Lokey:Luxury Goods Market Update)White Space for New EntrantsThe Premium Br

5、and OpportunityMidrange and premium brands are proving resilient by offering:-Accessible pricing without compromising quality-High-quality fabrics from same suppliers as luxury brands-Focus on longevity and sustainable philosophy-Better value proposition fixing luxurys misalignment-LUXURY QUALITY,MI

6、NUS LOGO TAX-Why Premium Brands Are Thriving-Style:Timeless hero pieces,functional design,quiet confidence-Quality:Same suppliers as luxury,focus on craftsmanship-Pricing:Sweet spot,motivated for quality offered-Authenticity:Independent Family Business and Story Telling-Intimate distribution:Curated