6.分论坛：机遇与挑战-Hyukchun Kwon HC Kwon-融合时代项目管理的未来走向（29页）.pdf

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1、1/28 The Future Direction of PM in the Age of Convergence Hyukchun KWON,CPA/PMP(權權 赫赫 天天)hyukchun.kwonpmikorea.kr PMI South Korea Chapter Oct 23,2016 2/28 PMI South Korea Chapter Contents 1.Introduction 2.Convergence 3.Future Direction of PM 4.Conclusions 3/28 PMI South Korea Chapter Next?New Produc

2、t,Service,New Business Model How to?1.Introduction 4/28 PMI South Korea Chapter Rapid Change!Customer Expectations,Requirements,and Needs!Market Change!1.Introduction 5/28 PMI South Korea Chapter 1st Generation 2nd Generation 3rd Generation 4th Generation 5th Generation Core Technology Ivory Tower L

3、ink with Business Business+Technology Integration with Customer Collaboration Communication-Internal Organization Customer Customer Involving(Marketing)Customer,Partners,Competitor Asset Technology Project Business Customers Knowledge,People Business Objectives Customer Retention Customer Satisfacti

4、on Customer Success Vittorio Chiesa 2009/R&D Strategy and Org.R&D Generation 1.Introduction 6/28 6 Paradigm Change of Business The Manufacturing-based Industrial Society an Informational Society,and a Knowledge Economy.Production of Goods Production of Information.(Creating Technology,Knowledge)Prod

5、uctive Improvement Ravi et al.2010/Managing research,development,and innovation Industrial Economy Knowledge Economy Knowledge Applied to Natural Resources,Machines,and Labor Knowledge 1.Introduction 7/28 PMI South Korea Chapter Paradigm Change of Business Product Driven Economy to Market Driven Eco

6、nomy Value Chain of Product to Value Chain of the Knowledge New Market Development Market Learning Theory Information Knowledge Experience New Technology Development New Products,Services Knowledge,Technology Expectations,Needs,Requirements 1.Introduction 8/28 8 Paradigm Change of Constraints From O