当天的要点2.pdf

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1、SPH grows digital with vernacular mediaSPH grows digital with vernacular mediaRajiv Malhotra,Head of Digital Media Products,Technology,SPH Media,SingaporeSetting clear vernacular-specific objectives Prioritizing features based on Cultural and Linguistic impact while aligned to Business KPIs Keeping

2、Community at the heart of awareness,discovery,and feedback loops Innovation on par with non-vernacular media mobile-first Takeaways:Profit rise with paid channelsProfit rise with paid channelsZidni Kadir,Head of Subscription Growth,Harian Kompas(Kompas.id),IndonesiaUse combination of technology,news

3、room,growth technology,newsroom,growth for optimsationoptimsationTechnology implement Meta pixel tracking to monitor user behaviour leading to more flexibility in creating segments that meet specific needsNewsroom develop journalistic products like Kompas Brief-targeted for social media audiencesGro

4、wth create a framework for segmenting and targeting audiences prioritizing for when audience buying power is high and preparing for when it is lowTakeaways:Use of AI at RapplerUse of AI at RapplerGemma Mendoza,Head,Digital Services&Lead Researcher Gemma Mendoza,Head,Digital Services&Lead Researcher

5、of Disinformation and Platforms,Rappler,Philippinesof Disinformation and Platforms,Rappler,PhilippinesText textThe Minutes story by NikkeiThe Minutes story by NikkeiSeiya Shinhashi,Product Manager,Nikkei,Japan Subscription service targeting middle and adjacent interest audience Developed and use of

6、AI editorial support tool that generates content from Nikkei articles using Gen AI and proprietary algorithmsLearnings:A close relationship between the editors and the development team is essential.GenAI has had some success in reducing staff-hours has an economic value attached to itGenAI has poten