当天的要点.pdf

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1、The state of global news mediaThe state of global news mediaEarl J.Wilkinson,Executive Director and CEO,INMAEarl J.Wilkinson,Executive Director and CEO,INMAChange management is acute need nowGenAI best practices might be underwhelming vs.expectations after 18 months of hype,but will have profound lo

2、ng-term impact on media ecosystemPublishers are re-evaluating their assets and culture and re-assembling them for new valueThere is no subscription ceiling but there are high-ARPU ceilings,and every publishers ceiling is differentAdvertisings fit in business models is about value for logged-in subsc

3、ribers and reach extensionNewsroom transformation will never end,today about data fluency and gleaning insights from the dataTakeaways:CEO strategic overviewApproach to media business models in the Approach to media business models in the context of context of monetisationmonetisationJoey Chung,CoJo

4、ey Chung,Co-founder and CEO,TNL founder and CEO,TNL MediageneMediagene,Taiwan,TaiwanNon-traditional approach to diversification while keeping the focus on contentTargeting millennial and Gen Z consumers with a suite of technologies allowing clients the opportunity to engage at scaleProduce impactful

5、 and diverse content and build strong communitiesRole of technology and big data in data collecting,data analysis and applicationRedefining the role of the newsroom and product Working on product customisation Setting up data analytics and techI Insightsnsights on its audience and on its audience an

6、d platform strategyplatform strategyMatt Martel,Matt Martel,Managing Editor,Audience and Platform Curation,NZ Herald,New ZealandStart up mentality to a successful legacy publisher3 pillars to publishing strategy:Audience,Subscribers,AdvertisingExperimentation-rebuilding of dashboards,understanding u