Malaysiakini的数据应用.pdf

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1、The Power of Data in Independent Media:Malaysiakinis audience and revenue growth journeyTham Seen Hau,Head of OOur history1999:launched the English site,the first digital-only news outlet in the country2002:Installed a paywall and launched a digital subscription model2004:Started the Malay site,cont

2、ent has no paywall2005:Started the Chinese site,content is paywalled2007:Started the Tamil site with a collaborator,content has no paywallMalaysiakini in 2024Value propositions:critical,bold,independent,in-depth,investigative,award-winning,reporting the underrepresented,tell truth to powerData colle

3、ction and analysis:the central element of the decision-making process for the editorial,subscription,and advertisement sectors.How we have been using data:2002:Personal data collection for subscription conversion2013:In-depth analysis on socmed data for growth2013:Analytics to assist editorial decis

4、ions2019:First-party data analysis for subscription segmentation&targeting2022:Segmentation&targeting for advertisers*in compliance with PDPAMalaysiakini&elections:2013:marathon live-stream of election results2019:SOPA award for best breaking news during election2022:SOPA special mention on election

5、 special projectWhat problems did we help to solve?1999-2018:-Check&balance,eg:violation of campaigning laws-Call races:quick&fair reporting during election night-Data visualisation,in-depth analysis,data gamificationElection special reports by Kini News Lab:The Undi(vote)Power gameElection manifest

6、o trackerUnderstanding the power of young votersElection guides for first time votersElection&subscriptions:worldwide trends-Pre-election:surge in news demand/revenue-Polling week:news demand/revenue peak-Post-election:news demand/revenue from supporters of winning party waneWhat