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2024 BA 峰会第一天:服务设计师与.pdf

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1、12thAnnual Business Architecture Innovation SummitSuperpower of Service Designer and Business Architect Co-creation1:00 pm 19thMarch 2024Author:Helen Spires,Lead Service DesignerRich Beeston,CBA UK Department for Work and PensionsDate:March 2024Version:Draft V0.42Department for Work&PensionsHelen&Ri

2、ch have diverse work backgroundsRich BeestonRich has worked for the UK Government for 31 years in a wide variety of roles from L&D,Instructions,Operating Models,IT Design&Delivery to Business Analysis.He has nearly 5 years Business Architecture experience,joining the Government Reference Model(GRM)g

3、roup in Sept 2020.Helen studied Architecture(Built environment)and gained her Masters of Research from The Royal College of Art.She worked in several design agencies,before moving into Public Sector design 10 years ago,working both within UK Central Government and National Health Service(NHS).Shes w

4、orked on several large service challenges,such as,inequitable barriers to Primary Care,EU reciprocal health agreements after Brexit and the early response to COVID.She joined DWP in 2021.Helen SpiresHS RB3Department for Work&PensionsThe UK Department for Work and Pensions is complexDWP PurposeThe De

5、partment for Work and Pensions(DWP)is a United Kingdom government department responsible for welfare,pensions and child maintenance policy.As the UKs biggest public service department,it:1.Administers the State Pension and a range of working age,disability and ill health benefits to around 20 millio

6、n claimants 2.80,000 employees3.Annual expenditure of 187bn($238bn)4.Over 1000 locations.Organisational issues:a)Complex disjoined customer journeysb)Confused and frustrated customersc)Low customer trustd)Poor colleague experiencese)Poor benefit take up(underpayments)f)High levels of customer debt(o

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本文概述了英国工作与养老金部门(DWP)在2024年3月举办的年度商业架构创新峰会的部分内容。Helen Spires和Rich Beeston,分别是服务设计主管和具有31年政府工作经验的商业架构师,共同探讨了服务设计与商业架构的协同创作。关键点如下: 1. **DWP的挑战**:作为英国最大的公共服务部门,DWP面临复杂的客户旅程、低客户信任度、高客户债务和欺诈损失等问题。 2. **服务设计团队**:2023年初,服务现代化项目设立了一个跨学科的服务设计团队,旨在从以产品为中心转变为以用户为中心。 3. **协同创作的理由**:服务设计师以用户为中心,而商业架构师则注重商业需求。结合两者可以创造既满足用户又满足业务需求的服务。 4. **合作方式**:通过建立共同基础、安全空间、共享价值观、倾听、建立信任和提问等方式,两者实现了协同。 5. **成果**:合作展示了服务设计与商业架构的价值,改变了工作方式,并促进了跨团队的知识共享和最佳实践。 核心数据引用: - DWP拥有80,000名员工,年支出1870亿英镑。 - 服务设计被认为是90%的条件创造和10%的设计。 - 合作使得商业架构团队变得更加多技能,并扩展了其影响力。
"服务设计师的超级力量是什么?" "如何结合服务设计与业务架构?" "共创作带来了哪些卓越成果?"
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