Z 世代与保险：重新定义不确定时代的稳定性.pdf

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1、MAY 4,2025Gen Z&InsuranceRedefining Stability for an Unstable World2025 SIR ANNUAL CONFERENCEHello!Emily Smith Cardineau DIRECTOR OF CONTENT&INSIGHTSJosh Levine FOUNDER&CEOjoshplevineemilycardineauJennifer LaRue STRATEGY LEADjtlarueExperience Design&Product Innovation for Insurance We believe empath

2、y sparks opportunity.Our human-centered design approach helps carriers,distributors,and insurtechs create breakthrough digital experiences that drive results.For more than 20 years,weve helped the insurance industry make buying,selling,and servicing insurance better for everyone,by design.Research&I

3、nsights Product Strategy&Innovation Experience Design&Development CX&Design EnablementTodays plan Share fresh insights about Gen Zs evolving relationship with risk,stability,and insurance.Apply design thinking techniques to reframe research findings into opportunities for innovation and learning.Ref

4、lect as researchers on how to turn these concepts into tools for deeper consumer understanding.Design as a research toolINTRODesign uses research insights to make products,services,and experiences better for the people who use themDesign research is a pragmatic,applied discipline designers use to un

5、derstand and solve real-world,human problems with an economic application.Through a mix of research methods,we unearth stories and patterns that inspire the design of products,services,and experiences that address genuine human needs.What is Design Research?Directly informs design decisionsConverts

6、insights from research into concrete steps for guiding design workMakes findings and abstract data actionable by turning abstract data into clear visualizationsTranslates insights into concrete,visual outputsEach step builds on previous insights,continuously refining both the questions and potential