#HealthInsurance：年轻人在说什么.pdf

《#HealthInsurance：年轻人在说什么.pdf》由会员分享，可在线阅读，更多相关《#HealthInsurance：年轻人在说什么.pdf（18页珍藏版）》请在三个皮匠报告上搜索。

1、#HealthInsurance:What Young Adults are SayingRon Zezza Market Insights Senior Advisor,Cigna HealthcareStephanie Chan Healthcare Research Manager,Corporate InsightMonisha Hatfield Senior Vice President,Decision AnalystJulie Trujillo Senior Vice President,Decision Analyst#HealthInsurance:What Young Ad

2、ults are SayingStephanie ChanResearch Manager,Corporate InsightRon ZezzaMarket Insights Senior Advisor,Cigna HealthcareJulie TrujilloSenior Vice President,Decision AnalystMonisha HatfieldSenior Vice President,Decision AnalystKey Takeaways To understand how much Gen Z knows about health insurance To

3、examine Gen Zs trust levels and perception of health insurers To discuss what health insurers should know about communicating with and engaging Gen ZGoals of the SessionKey TakeawaysMethodologies Decision AnalystIn February 2025,Decision Analyst fielded survey of 1,003 respondents who were required

4、to be at least 18 years old,and live in the U.S.We administered the survey online,and respondents were source from American Consumer Opinion and partner panels.Decision Analysts data in this report primarily features Gen Z and Millennial participants.Base sizes for the generational groups shared in

5、this document are as indicated below.(Due to the small base size,Silent Generation respondents are excluded from this document):142 Gen Z 283 Millennials299 Gen X252 BoomersPages 8-10 and 14-17 reflect data from Decision Analysts survey.Corporate InsightIn April 2024,CI fielded a survey of 1,082 res

6、pondents,who were required to be at least 18 years old,live in the U.S.and have health insurance.We administered the survey online via Lucid,a sample marketplace.The survey featured three thematic approaches to assessing health insurance literacy:Aptitude Refers to the possession of knowledge needed