新美国保险消费者.pdf

《新美国保险消费者.pdf》由会员分享，可在线阅读，更多相关《新美国保险消费者.pdf（16页珍藏版）》请在三个皮匠报告上搜索。

1、The New AmericanInsurance ConsumerVerisk Marketing Solutions255255MillionAdult U.S.ConsumersTotal Addressable Market168168MillionIndividualsHomeowners150150Million IndividualsSingle-Family Homeowners4141MillionIndividuals+AGE 30-501919Million Individuals+Married1111MillionIndividuals+House Built Aft

2、er 19806 6MillionIndividuals+Multiple Cars5 5MillionHouseholds+$75K Household Income5,390,0005,390,000Ideal Customers1MShopped in 1Q25 forAuto Insurance119,500Shopped in 1Q25 forLife Insurance101,500 shopped in 1Q25 for Home InsuranceOmnichannel The Imperatives of Modern MarketingPersonalizedComplia

3、ntThe Imperatives of Modern MarketingConsumers demand more.Data helps deliver a better experience.Personalization&Experience 71%71%of consumersexpect personalizedinteractions,and 76%76%get frustrated whenthis doesnt happen.11McKinsey&Company,(May 30,2023),What is personalization?The Imperatives of M

4、odern MarketingDeliver consistent and differentiated experiences across all touchpoints.Omnichannel OptimizationOnly 7%of marketers Only 7%of marketers say they are always ready to deliver data-driven experiences in real-time across physical and digital touchpoints.22RedPoint,Empowering the data-dri

5、ven customer strategy,CMO CouncilThe Imperatives of Modern MarketingProtect consumer data and mitigate financial and reputational risk through compliant practices.Privacy&Compliance86%86%of the US general population say data privacy is a growing concern for them.33KPMG,(Aug 2021),Corporate data responsibility-bridging the consumer trust gap Verisk Analytics,Inc.All rights reserved.Questions?