政策研究历险记：为各个层面的受众提供见解.pdf

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1、Policy Research Adventures:Crafting Insights for Audiences at Every LevelEryn CampbellRegulatory Research Services ManagerNAIC Center for Insurance Policy&ResearchAbout MeLibrarian and paralegalDog person10+years at the NAICSIRs VP of EducationReaderPhD translator Not an expert456Identify your audie

2、nce and their needsCommissionersQuick understandingNew RegulatorsBaseline understandingExperienced RegulatorsMore contextConsumersELI57Identify your audience and their needsExecutives Quick understandingNew to the Team Baseline understandingExperienced More contextCustomers ELI58Information Needs:Ex

3、ecutivesOutputs:Executive summaries Dashboards Infographics Email briefs High-level Your insights/analysis Concise Actionable9Information Needs:ConsumersOutputs:Topic pages Short videos Listicles Interactive polls/quizzes/apps Podcasts Comparisons Dont assume existing knowledge Accessible middle sch

4、ool reading level Practical Visual ExecutivesConsumers10 Concise Visual Actionable High-level11Information Needs:New to the TeamOutputs:Topic pages Webinars/videos Guides/manuals Reports Annotated Bibliography Basic,but comprehensive Structured Lots of context No jargon/acronyms12Information Needs:E

5、xperienced ProfessionalsOutputs:Annotated bibliography In-person or interactive events and training Research/journal articles Dashboards Best-practice sharing Case studies Understand the nuances of the ask Detailed Assume baseline understanding Sources and methodology matter Update with new developm

6、entsExperiencedNew13 In-depth Frequent Interactive Detailed14Resilience/Mitigation Research Outputs15Topic Pages:Consumers/New Staff/Experienced Staff/Executives16Experienced Staff/Consumers17Back to Basics Webinars:Executives/New Staff 18R