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1、Before They Cut You:Proving Strategic Value Before Its Too LateDavid Kalinowski,Proactive Worldwide,Inc.May 5,2025CONFIDENTIAL|2 2025 PROACTIVE WORLDWIDE,INC.Leadership Increasingly Thinks Its AI that Delivers the Benefits Not HumansAI is not replacing you.Its leaderships perception of what AI can d
2、o that threatens your role!CONFIDENTIAL|3 2025 PROACTIVE WORLDWIDE,INC.CONFIDENTIAL|3B.Rate of InterestC.Record of InventionD.Return on InvestmentE.Republic of IrelandWe Humans Must Show Our ROIA.Radius of Influence F.Risk of IncarcerationCONFIDENTIAL|4 2025 PROACTIVE WORLDWIDE,INC.Calculating ROI S
3、imple ROI Calculation ROI=BenefitsCostsDetermining the“Benefits”is the Most Challenging Part of the EquationBenefits-CostsCostsor ROI 0 is Good ROI 0 is a Bad CONFIDENTIAL|5 2025 PROACTIVE WORLDWIDE,INC.Why Do We Need to Determine CI ROI?Whats in it for you?Whats in it for your organization?Credibil
4、ityReputationMonetary rewards ValueInstitutionalizes CI More resourcesReduces anxiety Keep your jobProactive vs.reactive Resource allocationBusiness growthImproves planningStability in difficult timesReduces costsSaves or makes time or moneySupports research investmentCONFIDENTIAL|6 2025 PROACTIVE W
5、ORLDWIDE,INC.Identify Metrics to MeasureObtain Direct Input from the StakeholderCONFIDENTIAL|7 2025 PROACTIVE WORLDWIDE,INC.Potential Metrics to MeasureSEVERAL AREAS EXIST TO SHOW CI VALUEBoost win ratesGenerate cost savingsAvoid costsMake faster decisions Grow market shareImprove NPSRetain customer
6、s Increase revenueRaise profitabilitySave time Enrich the customer experienceIdentify new opportunities to seizeExtend product life cycleEnhance productivityQUANTITATIVE MEASURESStimulate new thinking to solve problemsAvoid of surprisesTeach Leadership something newDrive/Support M&A actionsBoost Lea