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1、2025 EY Loyalty Market StudyEvolving consumer expectations and marketer prioritiesIntroduction and executive summary 032025 EY Loyalty Market Study overview 06Chapter 1:Program popularity rising making it harder to stand out and drive connection 071.1 Reasons for having a loyalty program:relationshi

2、ps 081.2 Decrease in consumer connections to programs 101.3 Increase in program enrollment for rewards 12Chapter 2:The importance of“digital-first”convenience and seamless experiences 152.1 Channels for program enrollment 162.2 Importance of the mobile channel 182.3 Loyalty communications preference

3、s 21Chapter 3:Delivering what customers want through thoughtful personalization 233.1 Brands top loyalty challenges 243.2 Previous vs.planned improvements to loyalty programs 263.3 Comfort sharing data for personalization 293.4 Consumers evolving rewards preferences 313.5 Tailoring loyalty offers ba

4、sed on generational preferences 36Chapter 4:Defining metrics aligned to your goals to quantify success 414.1 Key performance criteria for programs 424.2 Program metric benchmarks 44Conclusion and marketers checklist 47Survey methodology 4822025 EY Loyalty Market StudyContents3Introduction and execut

5、ive summaryAs the way we shop is increasingly redefined by technology,and as deal-hungry consumers continue to confront cost pressures amid a challenging economy and the fallout from historic inflation rates,brand loyalty programs are evolving from simple retention marketing tools into essential str

6、ategies for building lasting consumer relationships.At the same time,corporations are facing new market entrants seeking to capture their customers attention,all while marketing budgets shrink in the face of tight profit margins.So how do loyalty programs offer the most bang for the buck for custome