1、Nicole HillVP of Strategy&InnovationMarketPlace|Nextin ResearchNovel Proteins&Todays Pet ParentWhats next?Fresh data.Future insights.Each year,we conduct our annual survey ofU.S.pet parents.These are the results from our 2025 research.1,213U.S.cat parents surveyed58%would feed a cat food sample made
2、 with a novel protein1,201U.S.dog parents surveyed70%would feed a dog food sample made with a novel proteinSources:Nextin Research;Pet Category Trends:the Dog Edition,2025.U.S.Dog Parents(n=1,201)Nextin Research;Pet Category Trends:the Cat Edition,2025.U.S.Cat Parents(n=1,213)Novel Proteins&Trial Po
3、tential0%10%20%30%40%50%BisonRabbitElkGoatBoarQuailPheasantOstrichAlligatorEmuKangarooCricketsSilver carp/copiHydrolyzed proteinsCultivated meatOctopusNutriaCicadaBlack solider fly larvaeU.S.Dog Parents(n=1,201)U.S.Cat Parents(n=1,213)Top Among Dog ParentsTop Among Cat Parents43%Bison31%Rabbit29%Elk
4、30%Rabbit28%Bison26%QuailWould consider giving their pet a sample of pet food made with _.Sources:Nextin Research;Pet Category Trends:the Dog Edition,2025.U.S.Dog Parents(n=1,201)Nextin Research;Pet Category Trends:the Cat Edition,2025.U.S.Cat Parents(n=1,213)Bison0%20%40%60%80%100%Made with insect
5、proteinMade with a protein from aninvasive rodent speciesMade with a protein from aninvasive fish speciesRecyclable packagingMade with cultivated meatDonates to a dog rescue with everypurchaseNovel Proteins&Purchase IntentDonates to a pet rescuewith every purchaseMade with cultivated meatRecyclable
6、packagingMade with protein from aninvasive fish speciesMade with protein from aninvasive rodent speciesMade with insect proteinLess likely to purchaseDoes not affect my purchase decisionMore likely to purchase,but I wouldnt pay more for itMore likely to purchase,and I would pay more for itDog CatSou