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新型蛋白质与当今宠物主人:下一步是什么?.pdf

上传人: 可*** 编号:710791 2025-05-28 15页 1.04MB

1、Nicole HillVP of Strategy&InnovationMarketPlace|Nextin ResearchNovel Proteins&Todays Pet ParentWhats next?Fresh data.Future insights.Each year,we conduct our annual survey ofU.S.pet parents.These are the results from our 2025 research.1,213U.S.cat parents surveyed58%would feed a cat food sample made

2、 with a novel protein1,201U.S.dog parents surveyed70%would feed a dog food sample made with a novel proteinSources:Nextin Research;Pet Category Trends:the Dog Edition,2025.U.S.Dog Parents(n=1,201)Nextin Research;Pet Category Trends:the Cat Edition,2025.U.S.Cat Parents(n=1,213)Novel Proteins&Trial Po

3、tential0%10%20%30%40%50%BisonRabbitElkGoatBoarQuailPheasantOstrichAlligatorEmuKangarooCricketsSilver carp/copiHydrolyzed proteinsCultivated meatOctopusNutriaCicadaBlack solider fly larvaeU.S.Dog Parents(n=1,201)U.S.Cat Parents(n=1,213)Top Among Dog ParentsTop Among Cat Parents43%Bison31%Rabbit29%Elk

4、30%Rabbit28%Bison26%QuailWould consider giving their pet a sample of pet food made with _.Sources:Nextin Research;Pet Category Trends:the Dog Edition,2025.U.S.Dog Parents(n=1,201)Nextin Research;Pet Category Trends:the Cat Edition,2025.U.S.Cat Parents(n=1,213)Bison0%20%40%60%80%100%Made with insect

5、proteinMade with a protein from aninvasive rodent speciesMade with a protein from aninvasive fish speciesRecyclable packagingMade with cultivated meatDonates to a dog rescue with everypurchaseNovel Proteins&Purchase IntentDonates to a pet rescuewith every purchaseMade with cultivated meatRecyclable

6、packagingMade with protein from aninvasive fish speciesMade with protein from aninvasive rodent speciesMade with insect proteinLess likely to purchaseDoes not affect my purchase decisionMore likely to purchase,but I wouldnt pay more for itMore likely to purchase,and I would pay more for itDog CatSou

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本文主要分析了美国宠物主对于新型蛋白质宠物食品的接受度和购买意向。关键点如下: 1. 调查显示,70%的美国狗主愿意给狗喂食含有新型蛋白质的食品样本,而58%的猫主也愿意尝试。 2. 在狗主中,最受欢迎的新型蛋白质是野牛(43%),而猫主中最受欢迎的是兔子(31%)。 3. 对于宠物食品的购买决策,狗主和猫主都更倾向于选择可回收包装和含有培养肉的食品。 4. 在狗主中,对昆虫蛋白感兴趣的人群更可能同时养猫、购买幼犬食品、年龄在40岁以下、给狗补充营养品等。 5. 对培养肉感兴趣的人群更可能注重自然成分和宠物健康信息来源,如YouTube。 6. 狗主和猫主获取宠物健康信息的主要渠道包括兽医、亲友、YouTube等。 7. 在零售渠道方面,宠物主主要通过亚马逊、宠物专业网站和实体店进行购买。 这些数据提供了关于宠物主对新型宠物食品态度和购买行为的深入洞察。
"猫狗家长对新奇蛋白态度如何?" 你愿意尝试吗?" "哪些因素影响宠物食品购买决策?"
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