健康和保健观念如何影响美国宠物主人的态度和宠物食品支出.pdf

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1、Shannon LandryHealth&WellnessTrends inPet Food Impact of current economic environment on pet food spending Importance of health&wellness in the pet food market Condition-specific formulations Science-based and veterinary formulations Limited ingredient formulationsAgendaNegative economic impacts on

2、pet ownersConcern about rising pricesPet owner pain pointsEconomic impact on product choiceImpact of Current Economic EnvironmentNegative Economic Impacts on Pet OwnersSource:Packaged Facts January 2025 Survey of Pet OwnersConcern About Rising PricesSource:Packaged Facts November 2024 Survey of Pet

3、OwnersPet Owner Pain Points“In the past 12 months,I have been challenged by”Source:Packaged Facts January 2025 Survey of Pet OwnersEconomic Impact on Product Choice“Due to high prices/inflation,I have switched”Source:Packaged Facts August 2024 Survey of Pet OwnersHealth and wellness prioritiesPetfoo

4、ds role in healthcareTop pet health&wellness categoriesPetfoods health positioningImportance of Health&Wellness in Pet FoodThe Health Connection87%Mental Health BenefitsPets provide emotional support,reduce stress,and combat loneliness.Physical Health BenefitsPet ownership encourages activity,routin

5、e,and outdoor engagement.Pets Come FirstOwners will cut back on personal spending to make sure their pet is pet is healthy.77%59%Source:Packaged Facts January 2025 Survey of Pet OwnersHealth&Wellness PrioritiesHealth Improvement76%of pet owners look for products to improve their pets health and well

6、nessSource:Packaged Facts September 2023 and August 2024 Surveys of Pet OwnersShare of Pet Owners Willing to Spend More on Pet Foodswith Health&Wellness BenefitsPet Foods Role in HealthcareSource:Packaged Facts January 2025 Survey of Pet OwnersTop Pet Owner He