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1、When GenAI is not the Right SolutionDate:May 14,2025Data SummitAgendaUsing Generative AI in business researchOur use case:business strategy and technical research0102Some examples of when GenAI isnotthe right solution03Summary and conclusion.04Our use case:business strategy and technical researchExt
2、ernal Content ProvidersCustom Research SuppliersGovernment,Web,and SocialBusiness NewsSyndicated Research and JournalsNorthern Lights use case focuses on business strategy and technical researchClientNorthern Light SinglePointInternal ContentInternal RepositoriesAuto Tagging and TaxonomiesInsight Di
3、stribution ToolsBest Practices User InterfaceMachine Learning&GenAIIntegrated SearchContent CollectionsSearch Results,Content,and InsightsResearch Workflow SystemChatGPT release in November 2022 touches off a tidal wave of AI exposure to the publicSource:SimilarwebNovember 22March 250123456Billions
4、of Website VisitsGartner,Emerging Tech:Market Risk Projection of GenAI Application Software,By Julian Poulter,Alexandre Oddos,et al.,18 January 2024.GARTNER is a registered trademark and service mark of Gartner,Inc.and/or its affiliates in the U.S.and internationally and is used herein with permissi
5、on.All rights reserved.In a few years GenAI spending will exceed all other IT spending combinedRevenue Projection of Generative AI in Enterprise Application Software MarketsGen AI Inflection Point,2031AIGen AINon-AI$300,000$600,0000Source:Gartner 797733_CRevenue(In Millions)Using Generative AI in bu
6、siness researchGenerative AI for market research and competitive intelligence emerges as a powerful new toolGenAI responseCitation and link appears when mouse hovers over chickletMultiple sources for an observation are all citedUser questionAnd GenAI really delivers-study by Harvard Business School