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1、TOP CHOCOLATE TRENDS in 2025&beyondTasting the future of indulgenceBarry Callebaut:Top Chocolate Trends in 2025&beyond2Indulgence is being redefined.Its no longer just about satisfying cravingsits about a deeper experience that connects taste with health,well-being,and ethical values“The tasteof the

2、simplethings oflife give ustrue joy”JEAN ANTHELME BRILLAT-SAVARIN*Famed gastronome and author of The Physiology of Taste(1825),devoted to the art of indulgence and the pleasures of taste.Our comprehensive research across 29 countries,surveying 11,700 consumers,AI-driven insights,and independent stud

3、ies from our partners,reveal an evolving landscape in chocolate confectionery purchases.2aAs consumers indulge,they also want their choices to reflect their commitment to the planet and their well-being.This evolution is reshaping the chocolate confectionery market,where consumers reach for options

4、which not only delight the senses but also align with a more mindful way of living.Barry Callebaut:Top Chocolate Trends in 2025&beyond3Brands are jumping on product innovation opportunities,with a significant increase in new product launches over the last 5 years.Western Europe leads this growth,wit

5、h notable surges observed in Australasia and Africa1.Among new product launches,milk chocolate remains the dominant base,followed by dark and white chocolate1.The need for indulgence and enjoyment drives consumer choices across all retail channelsSatisfying a craving and curbing hunger remain the pr

6、imary reasons driving chocolate confec-tionery purchases in supermarkets.Meanwhile,artisanal shoppers are drawn to unique flavors and origins,often choosing chocolates to share,gift to a loved one,or mark a special occasion.2In confectionery,chocolate remains one of the top purchase choices globally