YouGov：2025年英国超市排名报告：消费者行为与偏好洞察（英文版）（18页）.pdf

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1、UK supermarket rankings 2025Discover the top-ranking supermarkets in the UK based on consumer scores of consideration,quality and value./Research RealityU N I T E D K I N G D O M2Contents010203ForewordConsideration rankingsValue&quality rankings 0405Profiling sole grocery shoppersMethodologyUK super

2、market rankings 20253Get in touchExplore our solutionsRun a surveyForewordIn todays challenging economic climate,where rising living costs continue to put pressure on household budgets,consumers are making more considered choices about where they shop.Supermarkets are at the heart of this daily deci

3、sion-making,balancing affordability,quality,and service to meet evolving consumer expectations.This report unveils the latest rankings of the top supermarkets,offering valuable insights into how retailers are performing in a landscape shaped by inflation,shifting shopping habits,and the increasing d

4、emand for value.”Sarika RanaHead of Consumer Insights,YouGov UKUK supermarket rankings 2025https:/ supermarket rankings 20254Key takeawaysTopping the tablesTesco takes the top spot as the most considered supermarket in the UK,a result that is consistent across all genders and generations.The best fo

5、r value Aldi tops the table for value perception among the UK public,outperforming Lidl in second place by 3.4 points.Gender preferenceWhile Tesco comes out on top for all genders,women more likely to favour Marks&Spencer and Waitrose than men,while men more likely to favour Tesco Express and Morris

6、ons.The best for qualityMarks&Spencer tops the table for quality perception among the UK public,outperforming Waitrose in second place by 15.3 points.Most improved year-on-yearAmazon Fresh is the supermarket that has recorded the greatest year-on-year growth to its consideration score among nat rep,