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1、Circana,LLC|For public use1Copyright 2025 Circana,LLC(“Circana”).All rights reserved.Circana,the Circana logo,and the names of Circana products and services are trademarks of Circana.All other trademarks are the property of their respective owners.U.S.C-StoreLandscape Q1 2025May 2025Retail Thought L

2、eadership C I R C A N A I N S P I R ECircana,LLC|For public use2 2Executive Summaryhttps:/ Q1 2025,the convenience channel faced headwinds across multiple fronts.CPG dollar sales in the channel declined 2.3%year-over-year,with unit sales down 5.6%,significantly underperforming the broader MULO+marke

3、t,which saw only a 0.7%decline in units.As a result,conveniences CPG dollar share of MULO+fell from 14.4%to 13.9%.Although price-per-unit growth for CPG products in the convenience channel slightly accelerated and continues to outpace MULO+,it has not been sufficient to offset the decline in traffic

4、 and volume.Foodservice traffic in conveniencewas down 3%year-over-yearin Q1 2025,although dollargrowth of 2%kept pacewith QSR trends.Average monthly fuelvolume per buyer also showed YOY decline.Invest in brand-building efforts for private label to better compete with national brands and meet consum

5、er expectations around value and quality.With trip frequency declining,leverage loyalty programs and targeted promotions to maximize basket size and drive repeat trips.C-stores are ideal launchpads for new products,with high single-unit purchases encouraging on-shelf exploration and trial.This creat

6、es strong brand partnership opportunities.CPG Sales and Market Share Convenience channel dollar sales declined 2.3%in Q1 2025 vs.year ago for CPG products.Conveniences dollar sales share of MULO+declined from 14.4%in Q1 2024 to 13.9%in Q1 2025.C-stores underperformed MULO+across most major CPG categ