重新定义设计景观：探索生成人工智能对视觉、空间和语义领域的影响.pdf

1、REDEFININGDESIGNLANDSCAPES:Exploring Generative AIs Impact AcrossVisual,Spatial and Semantic RealmsBST Global AI SummitApril 2024Jonathan NelsonGlobal Head of DigitalNew York,NYCollege Station,TXAtlanta,GALondon,U.K.Sydney,AUSSeattle,WALondon,U.K.Los Angeles,CANatal,BrazilLondon,U.K.Gujarat,IndiaBei

2、jing,China40 YEARS 3,500+PROJECTS GLOBALLY 1200+EMPLOYEES 27 OFFICESARCHITECTURE AND DESIGNCreating the worlds most iconic sports,entertainment,events and COEX buildingsINTERIOR DESIGNExperience driven and inspiring interior environmentsLANDSCAPE ARCHITECTURECreating unique event landscapes,which se

3、amless integrate venues into the local communityBRAND ACTIVATIONImmersive storytelling and experience creation for brands in S&E environmentsEVENTSDesigning and delivering spectacular major events from start to finishURBAN DESIGNCreating a long-term vision for cities,communities and campusesWAYFINDI

4、NGInsight-driven user flow analysis and fully-integrated signage systemsSUSTAINABILITYEnvironmentally responsive and impactful sustainable design solutionsPRODUCT DESIGNBespoke furniture and products for the sports and entertainment industry EXPERIENCE STUDIOSBringing people together through excepti

5、onal experiencesBUSINESS CONSULTINGStrategic design led business planning and consultingDESIGN&BUILDTurnkey delivery of sports,entertainment and hospitality environmentsHOLISTIC SERVICE OFFERINGLas Vegas,NevadaTECHNOLOGY DRIVERSIndustry at peak of Gen AI Hype CycleReady access to technology All use-

6、cases are open to explorationINDUSTRY DRIVERSComplexity is increasingClient demands are increasingLarge market/small worldCompetition is getting more intense Many clients are sophisticated data-wisePOPULOUS DRIVERSWe work in very specific market segmentsWe generate and consume a large amount of spec