菲利普莫里斯国际公司Philip Morris International (PM) 2010年年度报告「NYSE」.pdf

1、2010 Annual Report2 Contents:3 Letter to Shareholders 6 2010 Business Highlights 8 Pursuing Profitable Global Growth Opportunities 14 Corporate Social Responsibility 16 Board of Directors/Company Management 17 Financial Review 86 Reconciliation of Non-GAAP Measures 88 Comparison of Cumulative Total

2、Return 89 Shareholder InformationPhilipMorrisInternationalInc.(PMI)istheleadinginternationaltobaccocompany,withsevenoftheworldstop15internationalbrands,includingMarlboro,thenumberonecigarettebrandworldwide.In2010,ourbrands,soldinapproximately180countries,gavePMIanindustry-leadingestimatedshareofthet

3、otalinternationalcigarettemarket,excludingthePeoplesRepublicofChinaandtheU.S.,of27.6%.Marlboro.The worlds preferred international cigarette brand,outselling its next two clos-est global competitor brands combined.Parliament.Popular in our EEMA and Asia Regions,Parliament is a premium and above-premi

4、um priced brand,the seventh largest in our portfolio and the 14th worldwide.Chesterfield.Sold predominantly in our EU and EEMA Regions,Chesterfield is our fifth-largest brand and the 12th worldwide.L&M.Our second-largest brand.In our EU Region,its sales are second only to Marlboro,helping to make it

5、 the fourth-largest international cigarette brand worldwide.Philip Morris.Driven mainly by growth in our EU and Latin America&Canada Regions,Philip Morris is our fourth-largest brand and the 11th largest worldwide.Lark.Mid-price Lark,sold mainly in our EEMA and Asia Regions,is our ninth-largest bran

6、d and the 15th largest worldwide.Bond Street.With more than 90%of ship-ment volume sold in our EEMA Region,low-price Bond Street is our third-largest brand and the eighth largest worldwide.Others.Our powerful and diverse brand portfolio is home to many other international,regional and local brands s