菲利普莫里斯国际公司Philip Morris International (PM) 2018年年度报告「NYSE」.pdf

1、Philip Morris International 2018 Annual ReportTransformation Through InnovationPMI is committed to a smoke-free future,which is why we are transforming our company to be the global leader in innovative reduced-risk products(RRPs).(1)We know quitting is the best option,but we want to provide better a

2、lternatives to smoking for those who dont quit.Through heated tobacco and precision vaping products that leverage state-of-the-art technology and scientific substantiation,we aim to deliver life-changing benefits to all adult smokers.The total estimated number of IQOS users reached 9.6 million in th

3、e fourth quarter of 2018.Importantly,nearly 70%of the total an estimated 6.6 million users have already stopped smoking by switching to IQOS,while the balance of three million are in conversion.Intuitive,user-friendly design.The start of it all.IQOS 2.4 Plus was born from the need to deliver the mos

4、t satisfying heated tobacco experience free from fire,smoke and ash in a way that could be made available to all smokers.Next generation e-vapor.The IQOS MESH is our e-vapor product that uses a new and satisfying approach to vapor.Unlike regular e-cigarettes,MESH cartridges are manufactured,assemble

5、d,pre-filled,and pre-sealed in our European production facilities.All new,elegant and intuitive.IQOS 3 uses the latest HeatControlTM Technology that delivers the best heated tobacco experience.Its compact and ergonomic design is perfect for all tobacco moments,whatever the occasion.Compact,all-in-on

6、e design.The all-in-one,lightweight,pocket-sized design of the new IQOS 3 MULTI makes it perfect for use on the go.It allows for sequential tobacco sessions with no charging time between enjoying HeatSticks/HEETS.(1)For a definition of“reduced-risk products”see page 1 of the Form 10-K.In 2018,we ach